The bargain power of buyers in fast food industry is consider high due to there are too many fast foods located at everywhere nowadays. Buyers can choose which fast foods restaurant to go and which they more prefer to go. Therefore, Take-A-Box is unique compare to the others by providing healthy meals to the consumers. For instance, the most famous fast foods in Malaysia are McD and KFC, however both of this fast foods do not emphasized in healthy meals. Moreover, Subway only providing sandwiches.
You can find a fast food restaurant in almost every corner. Wikipedia defines fast food as a food prepared and served quickly. Fast food first popularized in the 1950s in the United States it mostly specializes in products like hamburgers, sandwiches, salads and etc. FAST FOOD RESTAURANT AND OBESITY In general, fast food has more effect on children and youth than on adults. This is proven by Food Advertising to Children and Teen Score (FACT) research that in 2012, fast food restaurants spent $4.6 billion in total on all advertising, an 8% increase over 2009.
Furthermore, the case was mainly tackling the intensity of competition for subway as a sub fast food restaurant demonstrating the growing direct competition among Subway’s rivals such as Arby’s, Miami Subs, and Schlotzsky’s and also the indirect competition with McDonald’s, Burger King, and KFC. In addition, the topic was talking about the competitors’ effort to enter the market by initiating upscale shops that go beyond the fast food service, offering eat-in business and family gathering along with a variety of menu offerings including salads, sandwiches, pastas, soups and desserts. Also, some restaurant went beyond the traditional sub offerings introducing a wide range food including gourmet burgers, gyros, chicken and shrimp platters, as well as hot and cold subs. Again, Subway was competing to offer the best value for the price paid to get over Arby’s, Blimpie and Jerry’s Subs who go head-to-head with
Richardson’s etc al. hypothesis is that those living in neighborhoods with more fast food availability would eat fast food more frequently. As a result, they set up a study relating population density with fast food restaurants density in urban and non-urban areas across the US. Eventually defining “fast food availability as the number of chain fast food restaurants per 100 kilometers of roadway within a 3 km
The restaurants delivering fast food are generally divided by the ability of food serving (Muhammad A Asdullah, et al., 2015). Burger is one of the main product served in the fast food chain menu. It is kind of meat product rich in animal fat, saturated fatty acids and cholesterol. Vegetable products and soy bean are added to raw or cooked meat products to improve its functional properties, (Gehan Kassem & Emara, 2010) To continue expand and grow a business, international business needed to be established. International business is the study of business activities that cross national borders (Robert Grosse & Jack N. Behrman, 1992) Foreign fast food companies were allowed to enter India during the early 1990s after the economic liberalization policy of the Indian Government.
Schlosser in chapter 2 explains how the fast food industry has made marketing towards little kids an art. They often target them by airing commercials, including their restaurants with play lands and toys so that kids urge parents to take them to a fast food restaurant knowing that kids can get obese or catch diseases from the food. Fast food restaurant’s such as McDonalds has gone as far to say it’s a “Trusted Friend”, making it seem it cares about its customer’s wellbeing. Also, the author includes that fast food restaurants pay to advertise at schools with low funding to lure students into eating at fast food chains. This all shows how fast food restaurants aim their advertisement at kids to make them customers for
In his book Fast Food Nation, Schlosser explains and clarifies the dark side of Fast Food in America and the world. Schlosser starts off the book by telling the story of Carl Karcher, who bought a hot dog cart while working his own job and with the advances in automobile industry he eventually opened a Drive-In Barbeque restaurant. Schlosser explains how the economy after world war 2 helped get Carl a lot of customers. In addition, Schlosser also mentions the story of the McDonald brothers, opening the first Speedee Serive System restaurant and how other restaurants adopted the idea. Schlosser mentions advertising Fast Food for kids and how that increases customers coming in.
Fast food is a sort of mass-delivered nourishment that is arranged and served rapidly, was initially advanced in the 1950s in the United States, and might be moderately lesser in healthful worth contrasted with different sustenances and dishes. While any dinner with low planning time can be viewed as fast food, regularly the term alludes to nourishment sold in an eatery or store with preheated or precooked fixings, and served to the client in a bundled structure for take-out/take-away. Fast food eateries are customarily recognized by their capacity to serve sustenance by means of a drive-through. The expression "fast food" was perceived in a word reference by Merriam–Webster in 1951. Outlets might be stands or booths, which may give no haven
I. Introduction A. Hook/Attention getter : Almost every single person living in the city had been taste deliciousness of fast food and it became one of the most sustenance eaten by people around the world. According to data from Euromonitor, a market research firm, an increasing of 550 percent in the market for fast casual food that is ten times the growth seen in the convenience food industry over the same year. B. C. General statement : Fast food was known to be a quick-made meal sold by food franchise that usually contains some sort of food classes such as protein, carbohydrates, fats, and fibre. D. Thesis statement : It becoming increasingly popular among people because it is easily available everywhere and can fulfill their appetite even it have an adverse effect on health.
But in the recent decade even the approach towards the fast food has changed with a health perspective in it. Quality and hygiene is considered as major factor for buying fast food from market. This is precisely is a major reason for the modern food retail growth in India. The Bhelpuri which was a street food model also has seen an organized food retail touch. Source: Personal discussion with MD Ganesh Bhel & Chaat Products Pvt Ltd Unorganized Vs organized Fast food Industry: The food retail Industry in India was estimated around USD 270 billion, out of it the modern food retail was around USD 5.4 billion.