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Athletic Canada Mission Statement

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Athletic Canada is a Canadian amateur athletic association that open for all people in different sizes, shapes, ages, abilities, and skills. According to its strategic plan published on its website, the vision 2020 is “to provide world-leading programs and service in Athletics and to be recognized domestically and internationally” (Athletic Canada website, year). The mission, core values and critical success factor indicated in the report is the crucial key to success because of the SMART objective characteristic. AC can also be considered as the individual development beyond sport that attracts more potential customers. Also, AC set different events, so anybody can participate according to their interests and physical abilities. The distribution

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