Summary: The Influence Of Attitudes

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It is almost incomprehensible to think of a psychological world without the influence of attitudes. The processes of developing opinions and establishing a preference for what we like and dislike about things around us are part of our daily tasks as human (Hogg & Cooper, 2007). Also, individuals will execute their daily tasks without consideration of the positive or negative ramification of the behavior. Hence, the attitude concept is crucial in the field of social psychology in understanding the reason we feel, think and do the things we do (Hogg & Cooper, 2007). Further, various research findings indicate that individuals with positive attitudes are active and productive in life endeavors and often improve the mood of those around them (Shteynberg,…show more content…
For instance, someone may have a strong opinion about losing weight, but if it means eating healthy, balanced meals, the individual may decide against food change due to potential financial ramification and choose rigorous exercise as an alternative to losing weight. However, studies have established that in most cases, pointing out inconsistencies between attitudes and behavior can readdress such behavior (Helper & Albarracin, 2013). In the case of losing weight, showing that not eating healthy, balanced meals are detrimental to physical and mental health may sway individuals to reexamine their behavior to reflect their attitudes. Social and behavioral psychology have conducted extensive research on the relationship between attitude and behavior (Hogg & Cooper, 2007). Decisively, the more psychologists understand the relationship between behavior and attitude and the factors influencing both; the more accurately they can treat mental disorders and contribute to a meaningful social…show more content…
Hence, attitudes that are stable, certain, consistent, accessible and are based on direct personal experience are a better predictor of behavior (Fiske, 2014). Also, the relationship between attitudes and behavior have been a controversial topic in the field of social psychology with some research findings suggesting that attitudes are a strong predictor of our behavior (Andrich & Styles, 1998). Consequently, social psychology theorists argued against this view, suggesting that attitudes barely predict behavior (wicker, 1969 as cited in Andrich & Styles, 1998). Hence, it was established that minimizing other environmental influences will lead to a predictable
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