Chapter two investigates the value of examining networked publics. The author explores the SNS(social networking sites) based groups and consider them as communities. She describe different ways in which people communicates using SNSs for example through profile sharing, walls, comments, one to one communications etc. and how people huddle together for socializing with friends and to share information, but at the same time there are people who use these SNSs negatively for example just to flirt, or for a political purpose. The author examines various aspects of SNSs.
The use of online social networks has become highly integrated in our lives, as they provide an interactive platform for people to share personal, and professional information (Lannella, 2009), and faciliate interaction, communication and collaboration with others (Zhu et al., 2013). This paper aims to highlight the benefits and dangers of online social networks as a platform for communication and interaction, using the Hyperpersonal Communication Model as the base for our analysis. Benefits of Online Social Networks Ease of relationship development The hyperpersonal nature of online socal networks makes it easier to develop relationships. Research has shown that interacting over online social networks can be as effective as face-to-face
Historical Background of Social Network The Early Years In 1978, the social networking began with the Bulletin Board System (BBS) The BBS was hosted on personal computers, the users have to dial in via the modem of the host computer, using phone lines to exchange information with other users. This was the first system that create a platform allowing users to sign in and interact with each other. After few years, the first copies of web browsers were published through Usenet. Jim Ellis and Tom Truscott were the people who created Usenet. They created Usenet to enable users to post articles, news, or posts.
Social networks, as the name suggests is a place links up diverse communities irrespective of any discrimination. The appalling range of social media addicts perceive this arena as a platform to stay connected anytime and every time. Social media sites like Facebook, twitter, Instagram, LinkedIn to name a few, are helping people to connect and stay engaged with people around the globe. They are proven to be beneficial to all the walks of life, be it a student, a professional, or a retired person as
Marketing Strategy Social Media Advertising In the past decade of 21st century, online social networking sites have gained significant popularity worldwide (Bortoli, Bouquet, & Palpanas, 2008). The rapid growth of the popularity leads advertisers to put extra efforts into communicating with consumers through this new medium (Chi, 2011). According to Bortoli, Bouquet and Palpanas (2008), social networking sites provide users with the ability to connect to each other in an easy and timely manner and able to share various information among their online community. Furthermore, technological developments encourage marketers to seek new advertising formats to increase the effectiveness of messages delivered (Li & Lo, 2014). 2Gather will be advertise
Online Social Networks The topic I decided to choose for my Rogerian Proposal is “Online Social Networks” Online social network sites enable people throughout the world to link with others who share similar interests. Online Social Network allows members the opportunity to post updates, pictures, videos, and other material and share this information with designated recipients. The vast popularity of these websites has produced a number of issues, from privacy and safety concerns to questions regarding the long-term societal effect of online exchanges. Social networking sites arose in the late 1990s. One of the earliest was Classmates.com, created in 1995.
Individuals would prefer not to buy from anonymous, faceless organizations. Not exclusively are customers focusing on the 'man behind the window ornament ', yet they additionally need to recognize what others are saying in regards to your item or administration. A late review presumed that 80% of US Internet utilizing mothers were impacted by listening in on others ' conversations from loved ones when settling on a buy choice. No other media stage takes into consideration private companies to profit by shopper informal promoting like online networking showcasing. Advantages Of Social Media Marketing Expanded New Customer Acquisitions - The principle favorable position of web-based social networking advertising is that you will have the chance to interface with systems of potential clients that you would somehow or another be not able run over using other conventional showcasing strategies and even SEO.
Most social network sites are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services. Social media is a popular trend today, especially among students. Lenhart, Purcell, Smith and Zickuhr said that “72% of all college students have a social media
(Valkenburg, Peter and Schouten 2006). As far as social impact of Social Networking Sites is concerned, it can be said that it has both positive as well as negative impact. On the one hand, several scholars—including developmental, social, and life-span psychologists—argue that multiple benefits can be derived from Internet experiences, including a sense of self-efficacy (Whitty and McLaughlin 2007), improvements in learning (Jackson et al. 2006), which also corroborate with the candidate response of 15 years old R.B from class X. In R.B’s words, “I have been using internet mainly for knowledge sharing purpose than connecting with friends on Social Media…” In addition to this, he stated that, “there are so many social platforms intended for learning and sharing such as ‘Quora’, ‘Slide share’ etc… so all Social Media does not merely involve chatting and posting”.
Recently social network service(SNS) is spread by millions of people in all over the world. It is different conception from pre-existing blogs. SNS means web sites helping user to wide human-network by offering services represented of twitter, instagram, facebook. It does not take a long time to build up the systems of SNS. But it has become important parts of our lives so quickly.