The big brand companies make use of these Social Media tools to greater extent to realize their strong existence and to establish friendly relationship with customers. For bringing value to customer and establishing strong relationship Social Media is utilized by the companies. By using Social Media companies communicate with their customers one-to-one or in group easily. Types of Social Media: 1. Social Network Sites: These are the websites where people create their personal pages and shared their views, ideas and establish relationship with new friends.
"Digital technologies give organizations the chance to have personal, individualized relationships at scale—but getting there requires going beyond superficial social promotion. "(Martin, J., 2013) Savings on recruitment cost through social media sites like LinkedIn Employers, both current and future, look for prospective employees online. And it looks like this trend will continue in the future. LinkedIn, for example, are a treasure trove of profiles for potential recruits. Personalities shine through and make candidates attractive to recruiters.
A lot of consumer of online shopping are using some social media use some social media account for login to online shopping. With a good promotion, we can attract the attention of consumer, until their buy our
You want to ensure that your social media influencer’s content is aligned with your brand’s niche, the product or service your selling, and the things that your brand stands for. Engagement Engagement is another huge thing to look for in a social media influencer. Take note of how often an influencer is responding to comments, commenting on other posts, and sharing relevant things. The level of an influencer’s engagement can tell you how meaningful their relationship is with their followers. Reach When it comes to a social media influencer, reach is an important factor to consider.
The relationship between social media and consumer decision-making present that social media affects brand, advertising and intentions of purchasing by consumer. It will not necessarily affect consumer’s decision-making, but might affect somehow indirectly somewhere in mind (Taining, 2012).Social media can build brand attitudes that affect buying behaviour. The good image of brand or product can lead the consumer to make decision on their purchases. When consumer’s friend on social media shares or recommends services or products on their social media, it affects brand
It is clear that a Social Media campaign can be expansive, but it appears more like an investment with long terms benefits rather than a waste of money. It is important to know how to use Social Medias, by selecting what kind of content should be posted, which social platforms can attract the most people, and the right time to attract people to a social media account. Shared content is very important because it can change the consumer’s perception of the brand. That corresponds to the key areas of a social media strategy. (source,
Categorically, social media can be explain as an application whereby people advertise and communicate with themselves on a personal level using various methods such as Facebook, Flicker, Hi5, MySpace and Twitter. However, social media is not only patronized for social interaction only, most media firms nowadays capitalize on the rapid growth and fast way to get hold of their audience by posting event listing, press releases, breaking news information and so on. In general terms, social media enable users to share information and collaborate with each other to create web content and utilize it. It refers to users’ activities, practices, and behaviors occurring through media via sharing information, knowledge, and opinions. These technologies are internet-based and they facilitate creativity, information sharing, and collaboration among users indeed, social media puts great emphasis on sharing, participating, and collaborating processes and activities.
Social media allows SMEs to share interactive communication where customers are encourage to share feedback, post comments, rate the product or service, give their reviews and sharing items with their friends. With the help of internet, countries around the global are connected together into “a global networked economy” said Gibbs and Kraemer in 2004. Sterrett and shah in 1998 mentioned that “SMEs can own a home page”. The SMEs will not get only Mauritian customer but they will target the customer in the global as the marketing is done worldwide. Since internet connected countries globally SMEs have the chance to market their products around the global without moving countries to countries or do traditional advertising in these
They may increase customer’s engagement, and help to increase sale (According to reference no ). Social Media Marketing can be use for increasing the brand awareness among customers on online platforms through utilization of the WOM principles.  Usage of the existing social media platforms for As such, it supports two forms of promotion: First is traditional marketing promotion, which is refers to the communication driven by the companies towards their customers and second is social promotion, which is unique for social media platforms and is embodied within the consumer-to-consumer communication (according to reference no
One of the key advantages of social media for businesses is that it enables you to interact with your customers. Going through the tweets and Facebook updates that are posted by your customer base gives you insight into what they need. This is useful for helping your company formulate marketing strategies that address their needs. IMPROVE RESPONSIVENESS Social media eases the process of providing and receiving feedback. If your customers have concerns or problems with what your business offers, they can let you know in a timely manner.