CUSTOMER ATTITUDE
Customers are individuals with likes and dislikes. When the people in a particular group feel one way or another about a product, entity, service, person, place or thing, it is said to be a generally customer attitude that will affect the market of that person, product or entity in positive or negative ways. Marketers strive to affect consumers attitudes, and understanding the prevailing attitude is the 1st step to changing it if needed.
One of the main reasons for conducting the market research is to understand consumers attitudes and Preferences. Attitudes will change the behavior. In market, the desired behavior is to buy a product or service. Marketers need to know what attitude obstacles exist in buying so that they can
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Despite the Marketers' best efforts; there might be little that can be done to dissuade such a belief if it's powerfully ingrained. Learned attitudes can be sensitively charged feelings that dictate behaviors which can even confuse the person exhibiting those attitudes. When marketers encounter consumers with learned -ve attitudes, they generally write off those groups as not worth the time and attempt to goal for market.
Positive Learned Attitudes
Consumers who have positive learned attitudes are routine customers permit for marketers. They tend to exhibit loyalty and purchase often as well as defend the product or service to others who may disapprove of it. They take demerits as a -ve reflection of the personality from whom they learned the attitude. The higher the consider they hold the original opinion holder, the more likely they are to hold on to their attitudes about a product or service.
Negative Experience
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Taking on the huge preventive measures that will facilitate to resist, identifying potentially negative attitude, impressions and preferences. Although evaluating these attitudes which stems from genuine, personal experiences or whether they are the product of marketing campaigns or popular prejudices. Performing their own direct surveys, and also studies a relevant research to find out the criteria and significant of variables that will affect a customers decision of whether to buy their product or service.
If negative customer’s attitudes on the way to their product or service stem from an real experience with it, look for ways to revamp their offerings in order to resist these negative perceptions. Focus on directly addressing customers disappointment, based on the outcome of their research. Launching an advertisement campaign will help us to convey the changes that we have implemented, and identify the ways that they will more successfully meet consumers requirements.
If consumers attitudes stem from social biases, targeting the markets and advertisement will help in the direction of creating impressions more encouraging to their product or service. For example, if customers view their product or service as a extravagance and this presents difficulties for us during tough economic times, rebrand it as a requirement or demonstrate ways that
As shown, overconfidence is a common negative outcome of arrogance and ignorance characteristics in a
While reading, one discovers how a personality trait can develop unwanted repercussions. (GS2) On the other hand, it is evident that being misinformed or not completing a necessary task can produce an unfavorable outcome. (GS3) Most importantly, failing to notice the harm being caused can be indirectly affecting the lives of many.
Fixed mindset people would often ignore helpful feedback (criticism) from others, because they would feel personally offended, feeling as though they did something wrong, a mistake, so their appearance of a smart individual plummets down. It’s understandable since these type of people are known to get anxious and depressed (stressed out) easily. Another point that differentiates the two mindsets is that a fixed mindset person would feel “weak” or inferior to those who succeed or achieve higher than them. It makes that person look bad, yet the main idea here in their mind is to look highly knowledgeable and sharp-witted to those they want to impress. After all, fixed mindset people still try to aim for the
Prejudice: Sneetches, Books, and Neurology Websters defines prejudice as “a preconceived judgement or opinion.” Prejudice is taking something, someone, or somewhere and judging from an opinion or the actions of one. A good example is the classic Dr. Seuss book, The Sneetches. The star bellied Sneetches are prejudiced against the bare bellied Sneetches for their lack of a star.
Psychologically speaking, according to the theory of Negativity Bias, something very negative will generally have more of an impact on a person 's behavior and cognition than something equally emotional but positive. “It’s the bad people that represent something now a days. People are too ignorant to see anything but bad. White people are racist, fat, stupid, and autistic. Black people have short anger fuses.
Stakeholder analysis Stakeholder are entity that will affect the organization actions, objectives and policies. There are two types of stakeholder which is internal stakeholder and external stakeholder. The McDonald’s stakeholders are customers, suppliers, employees, managers, government, local communities and pressure groups. Customers Customers are the external stakeholders of the company, no customer mean zero profit.
Brand loyalty is a focal point of interest for marketing researchers. From past research stated that loyal customers spend more than non-loyal customers in purchasing. Much of the research over the past three decades looks into consumer loyalty from two perspectives which are behavioral loyalty and attitudinal loyalty (Bandyopadhyay & Martell, 2007; Dick & Basu, 1994). Behavioral loyalty means the frequency of repeating the purchases. Which attitudinal loyalty refers to the psychological commitment that a consumer makes in the purchase, example like intentions to purchase and intentions to recommends.
One of their key strategies in meeting this goal is a focus on customer service in order to create an experience for its consumers. Another one of their strategies is to ignite their emotional attachment with consumers. They also have
When the value a customer receives from a product is greater than that of another then they are more inclined to stick with that
Consumer is one who consumes the goods & services product. The aim of marketing is to meet and satisfy the Consumer needs and wants. The modern marketing concept makes customers the centre stage of organisation efforts. The focus, within the marketing concepts is to reach target and largest customer’s sets ball rolling for analysing each of the conditions of the target market1. Consumer behaviour can be defined as “the decision making process and physical activity involved in acquiring, evaluating, using and disposing of goods and services”.
(David and Geoff, 2000) Consumer buying behaviour is affected by three main factors which are buying situation, personal influences and social influence level. (Weilbacher et al 2003) Advertisements do not affect the whole; but only what consumers have learnt and perceived about the product. Advertisements main task is to explain the complete idea in different way so products have a livelong impact on consumer mind. To analyze customer behavior more aggressively, firms need to understand some important aspects of consumer behavior that are associated with product so consumer buying behavior can be understood.
Literature review Advertising has become a form of communication and a great source for promoting services and products for any business in the whole market because of its broader impact. The main idea of an advertisement is to get the attention of the consumers, build up the product’s strong image in their mind and provide information to help the consumer to make a purchase decision. So, the central focus in today’s diverse global marketplace is the consumer. Companies exert a lot of effort to find out the best ingredients that should be in an effective advertising and identifying its influence on the consumer’s mind, so effective advertising should be considered as one of the most important tools that strongly affect and can change the consumer’s buying behavior. The research attempts to investigate the impact of effective advertising on the consumer’s buying behavior.
Well designed and executed promotion can be a very effective way to become h customer loyal and to differentiate a
It helped me realize that firms can enhance their marketing through having an insight into what customers are thinking. Being able to understand consumer behavior allows markets to successfully connect with customers. This is difficult to do but it is the quintessence of marketing. I realized that once businesses recognize a customer’s needs, it becomes easier to choose target customers. This will then help businesses create products that meet the customer’s needs, wants, and demands.