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Attractiveness Of Destination

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Calvo et al., argued for the intimate relation between the attractiveness of a destination and its image, the latter having the power to influence the tourist’s perception of quality, satisfaction and willingness to return or recommend the destination. Furthermore, the construction of the attractiveness includes every component of the destination and the linkages between them. Linkages have a strong effect on the tourist’s decision. A destination with an efficient, broad and strong marketing campaign and easy accessibility would be more attractive than one that is barely present in diverse media. However, a marketing campaign can be a two-edged sword if it is not based on what the destination has truly to offer. An unsatisfied tourist will not be willing to return or recommend the …show more content…

The development of infrastructures, the creation of facilities and promotion of tourist activities, as well as the stimulation of professional development of capabilities of people working on the tourism sector, will enhance the competitiveness of the destination and as a consequence will increase its attractiveness power. Furthermore, the efficient management of the destination will foster adequate and satisfactory living conditions for both residents and tourists, assuring a friendly environment for everyone and avoiding the negative consequences of mass tourism like scarce and expensive lodging, and disturbance caused by tourists in residential areas (Valls et al., 2014).
Castro et al., in their studies, they said Tourism attractiveness has been utilized to understand visitors’ decision making processes and is dependent on availability of attractions and associated perceived importance. The results demonstrated that tourism attractiveness can be predicted through reputation, recreation facilities, and attractions in the region and population density (Castro et al.,

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