Role Of Social Psychology In Effective Communication

There must be an explicit insight of human nature or consumer psychology behind each successful communication tactics. Ye Minggui, the Vice President of Ogilvy & Mather, once wrote it in his book Brand’s Technique and Art. As a student majoring in Communication, I also realized that the insight of audience psychology, as one of the key strategies, is playing a more and more significant role in effective communication. With my ever-lasting interest in psychology study, I have developed a stronger desire to learn social psychology in communication. I hope to analyze communication events and the practical dilemmas faced by public communication with a broader overview of theories of communication and their psychological foundations.

My initial

I consider it the most valuable practice I have harvested because I have experienced the vital role that psychological insight played in communication. It established the foundation and gave a direction for the whole communication strategy, and it also influenced the communication channels and approaches. Communication is a complex social behavior which is closely related to audience psychology, and it would be far more proficient to view it just from communication angle. If given a chance to receive a more systematic and professional training on the correlation of regularity between people’s behavior and psychology, I would enhance my insight of audience psychology. Therefore, I hope to further explore social psychology in communication, to understand social psychology, analyze communication behavior from the perspective of social psychology, and gain multiple viewpoints for my future communication

Recently I have been working on graduation design, with a topic of Communication Strategy of Psychological Crisis Intervention of College Students, based on Information Research and Social Support. Both qualitative and quantitative analysis techniques have been applied to analyze the role of social media mechanism when college students are experiencing the psychological crisis. Firstly, through face to face interview, together with three partners, we explored the following four aspects: perception and adjustment of self-psychology crisis, introduction to social media usage, social media and self-psychology crisis adjustment, social media and other-psychology crisis intervention. With grounded theory methodology, we hope to conclude the behavior and language features in using social media by college students in psychology crisis, the psychological foundations and the effective interventions accordingly. Then we will verify those features with phenomena in way of questionnaires, and develop a communication strategy with new media technology, with online of short videos such as noncommercial ads and microfilms, and offline of corresponding events. In this way, we aim to