Social marketing is a way of social manipulation and control. Social marketing works best when the behavior change is one in which people do not get large vested interests. The framework of Social Marketing should consist of Multidisciplinary, and complementary strategies are required to change behavior, research-based audience-centered, long-term, monitoring, and evaluation. Social marketing is not impartial advertising, just communications, an image campaign, ‘expert’ driven, done in a vacuum, a quick process. Elements of successful
Every company wants to have less expenses in order to gain more profits. Consequently, social media is an excellent platform for marketing strategy. It is able to communicate the messages to mass people at a lower cost in the shortest possible time, just a click of a button. For instance, it costs much cheaper than traditional advertising and promotional activities. Social media can represent the product in the same way of television, newspaper and radio do.
Second, since social problems have socioeconomic causes as well, social marketing campaigns are aimed at policymakers who have the power to make policy changes that would enhance the chances of success of social marketing campaigns. This means that the target group is treated as an active audience whose members participate in the process of social change. Social marketing has been criticized for fostering a consumer approach to social change, with its underlying capitalist premise. Still, social marketing has become a preferred approach to creating and sustaining positive social
QUESTION 3B EXPLAIN WHAT YOU UNDERSTAND BY THE TERM SOCIAL MARKETING IN RELATION TO HEALTH Societies worldwide face an ever-increasing array of health challenges, heightening the importance of social change efforts. Among the many concepts used in health promotion is social marketing which according to Naidoo (2016) is the use of marketing concepts to design and implement programs to promote social beneficial changes in health. This uses lots of strategies in order to effect the desired change in health. Many writers have defined social marketing differently from their perspective. Social marketing is the use of marketing to design and implement programs which promote socially beneficial behaviour change, has
Social media was initially personal but has extended to the business realm. It plays an essential role in marketing strategies by increasing traffic and serving as a part of your SEO strategy. Businesses need to work on their social skills and how they interact with their customers online for the best results. Success in social media marketing involves being strategic and innovative. Social media drives traffic with referrals and the additional advantage of taking up a considerable amount of time spent online.
Advertising on social media (social marketing) has given birth to a new landscape that marketers are still trying to grasp hold of. Juliana Gasselsdorfer analyzed the article “’Likes Lead to Nothing’ And Other Hard-Learned Lessons Of Social Media Marketing”. This article has very in-depth information on how companies may or may not be using social marketing effectively. While Gasselsdorfer gave valuable insight on this article, I want to expand on her ideas and give some of my own insight as well. While not all companies use social marketing effectively or even ethically, there are some that stand out from the rest and supply us with an example of how powerful social marketing can be.
Social media marketing v.s traditional marketing With traditional and media, the interaction is generally one way: the customers have no engagement in the communication process. People receive the message passively because they cannot participate in creating the message or content. With social media, it’s truly participative: the consumers can involve in forming or sharing the content. Through engagement and response, social reputations are created which is the result of collective action. Therefore, the value of brand will expressed through these context.
CAN SOCIAL MARKETING LEADS TO IMPROVED SOCIAL CHANGE YES,social marketing can definitely leads to improved social change. Social Marketing is a concept of changing people’s behaviour towards a particular aspect.It targets towards the development and integration of marketing concepts with the benefits at individual and community level.This development and integration will lead to good human and social cause.The scope of social marketing is quite wide.Mainly,social marketing aims at improving the society without aiming at the commercial goals.Social marketing aims at social wellness.This is totally different from commercial marketing as commercial marketing primarily targets at financial upliftment,but no doubt it also contributes to social good.
Consumers re able through the power of social media to join the conversations with the organisation, social media has also shifted the power from the seller to buyer which has led to consumers owing the conversations. Consumers own conversations by call out organisation that are not performing to expectation, consumers are also using their social media power to be actively involved in the development of new products and services (Smith & Wollan,2011:6) BENEFITS OF SOCIAL MEDIA TO BUSINESSES Organisations are using social media to listen to what consumers are saying about products and services of an organisation and adjusting thus according to consumer’s specifications. Organisation are not only using social media to better engage with consumers or encourage crowdsourcing but organisations are using social media to listen and care for potential consumers who are maltreated by competitors (Shih,2011:104). Social media as a marketing