Essay On Etisalat

Etisalat SWOT Analysis
Strength
The strength of Etisalat is obviously on its existence being the pioneer in introducing telecommunication industry in UAE. In terms of market capitalization, Etisalat ranked 140th among the 500 companies in the world.13 Apart from being the largest telecommunication service provider in UAE, Etisalat has expanded with several collaborations, acquisitions and partnerships in Middle East, Africa, and Asia. Positioning strongly in the region as it is the major hub in the Middle East for internet, voice, mobile, broadcast, roaming and corporate data services.14
Moreover, the company has around 525 roaming agreements connecting 185 countries. It enables Blackberry, 3G and voice roaming. It also possesses strong

Some of the products like Blackberry devices, and DSL modems have poor quality and customers prefer to get it from a store other than Etisalat.11
Mobile network coverage is another issue of Etisalat. Some areas especially densely populated areas with buildings have a poor coverage. Internet coverage is also another thing. In most areas in the country, the internet coverage is poor.11 In addition to coverage; Etisalat’s price is higher than the competitor, Du. Accordingly, Etisalat’s packages are tricky to normal customer.18
Etisalat may provide good services but its customer service is the opposite. Accordingly, issue resolution is lengthy either customer support or technical support.11 Another weakness is the company’s research and development. The company focuses more on expansion globally.
Opportunity
Etisalat should consider redesigning their service plan and prices. Their current prices are higher than Du. It could be easy to remain complacent and confident because the current standing of Etisalat is way ahead than its competitor in UAE, Du. However, in countries like Egypt where one of its competitor is Vodafone or in Asia with the presence of huge telecommunication company like Singapore Telecommunication, Etisalat should play

It should consider looking at the market and the financial status of the people in the area as well. These factors influence the negativity or positivity of competition in an area. The presence of many competitors in a very small market with low GDP can saturate the area, therefore, a low profitability is expected. Etisalat accepted the fact that even in 15 or 20 years ago, the mindset of bringing more operators to increase competition was there.15 It missed to balance the situation because during the initial time a fantastic growth was noted but then