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Augmented Reality In Marketing

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Augmented Reality (AR)
Augmented Reality definition Augmented Reality (AR), the conjunction of virtual and real environments, as a new way of marketing the products. Using this technology, the consumers is able to manually control a virtual image of the object using a computer ,webcam and smartphone. The consumer views a computer screen showing digital data controlled by the viewer’s manipulation of ‘markers’ (predefined control images). The purpose of this technology in marketing is to cause the consumer to remember an experience or action related to the product, rather than a static image or text common to traditional advertising methods. Essentially, augmented reality technology allows the viewer to manipulate a computer generated 3D …show more content…

Augmented reality is available via mobile phones in particular smartphones such as the iPhone. These phones have GPRS which obtains information about a particular geographical location which can be overlaid with tags etc. Images, videos etc can be superimposed onto this location
Handheld devices such as smartphones and the iPad are other ways to use augmented reality. They contain software, sensors, a compass and small digital projectors which display images onto real world objects. Another option is a head mounted display (HMD) which is often used in virtual reality applications History of Augmented Reality
1968 - lvan Sutherland developed the first head-mounted display system. The system used computer-generated graphics to show users simple wireframe drawings
1974 - Myron Krueger built an artificial reality laboratory called the Videoplace. The Videoplace combined projectors with video cameras that emitted onscreen silhouettes, surrounding users in an interactive environment.
1990 - Boeing researcher, Tom Caudell, coins the term Augmented …show more content…

Not only that, but the app measures the size of the products against the surrounding room and fixtures to offer a true-to-life size where possible.
IBM App Research by IBM showed that 58% of consumers want to get product information in-store before a purchase, and that 19% of customers will browse mobile devices whilst shopping. To address this consumer need in a way they are using, IBM launched their AR app. Acting like a personal shopper, it uses augmented reality technology to provide shoppers with personalised information whilst browsing the shelves.
Converse Shoe Sampler The Converse Sampler iPhone App uses augmented reality to allow shoppers to virtually try on any trainer from their range, simply by pointing their phone at their leg. Customers simply select a shoe from the app’s catalogue and see it appear on their foot. Customers can even buy directly thorough the app meaning they don’t need to leave their homes.
Moosejaw X-Ray App The outdoor apparel brand lets customers see much more that the sweaters and jackets donned by the models. Simply scan the models with a smart phone, and the AR technology undresses the

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