Australia Day. What’s the first word that comes to mind? Is it fun or Invasion day? What does that mean to you? To some, it means the day the British took over this land and started torturing thousands and for some, it is a fun day to celebrate, a day where people bring out the Barbie and have a party.
MEDIA REVIEW - EPISODE 29 - AUSTRALIA DAY VS INVASION DAY Written by Zodie Bolic Who would have known that the date we celebrate our nation could cause such a rift? Hi, I 'm Zodie Bolic, and welcome to Media Review, the show where we analyse the media and their various portrayals and positioning of audiences on a topical issue at the moment. Tonight 's episode - Australia Day vs Invasion Day. Australia Day commemorates the landing of the British at Sydney Cove and our introduction to their society, but this date is also viewed as Invasion Day, when many Aboriginals were slaughtered by the British. There are two clear sides, those whom believe we should change the date to respect the Indigenous members of our society, and those who believe it should remain, to honour Australia 's tradition and past.
Some of you may commemorate with a full day of celebrations, while others might just have a brief moment today for a minute of calm reflection and pride for being an Australian. But for all Australians, today is filled with special meaning. While Australia Day marks the anniversary of the First Fleet’s arrival, we celebrate something valuable and significant. We celebrate the nation and people we are today. Australia has many stereotypes, most including our hard working but easy going nature and our beautiful and plentiful environment.
Anzac Day is one such tradition. It is an important day for acknowledging our history and commemorating those who have and do fight to defend our countries rights and freedoms. Is Anzac Day an old tradition that has served its time? I and 94% of Australians don’t think so. I believe that Anzac Day provides an opportunity for the nation to pause, reflect and remember the Anzac’s.
In conclusion America or just people in general are attracted to big and bold things. Americans or others just have a tendency to look and also be attracted to bigger and better things. Ads are always trying their best to be eye catching so they aren’t forgettable. This ad is just a normal everyday ad, but to some people it could be fascinating. Overall kids’ will always be amazed by these commercials and when you were a kid you probably were
Celebrating Australia day is like holding a party without inviting the hosts. While many Australians celebrate this holiday, they have little knowledge behind the events that occurred and why it is celebrated. If I’m honest, I haven’t been brought up, like many of my generation, to understand and acknowledge the events which occurred on this day. Instead for as long as I can remember I have seen the day as a public holiday where mum drags us to a boring family gathering, to play backyard cricket and observe the adults consume excessive amounts of alcoholic beverages. According to a poll conducted by Review Partners, much of the Australian population are unable to accurately name the event
What makes an advertisement stand out the most? There are many ways that advertisements can catch the audience’s attention. To create the most effective advertisement, the author or company may use an emotional appeal in the image, use a credible source to gain the audience’s trust and create a more believable ad, or by simply creating an advertisement that uses logic and makes sense. The advertisement that has been chosen, is focused on the popular issue of drinking and driving. “Absolute Stupidity” is written in bold words across the bottom of the image, mocking the alcoholic beverage Absolut Vodka.
Ad design is used to persuade the audience since the overall design is using a bright and vivid color scheme to drawn a person into looking at the advertisement whether the person was flipping through or reading an article nearby. The ad design also uses psychology, as bright colors commonly causes individuals to become energetic and optimistic which the advertisement is fully taking advantage of by using its color scheme and trying to get the audience to try the popchips because an optimistic individual would be more likely to try out the popchips. The ad along with ad design uses word choice to draw individuals into buying their product. One example of the word choice is “undelicious” which follows “never baked”. The word isn’t a proper English word, but it has an impact on its audience because the words unappetizing, distasteful and unsavory doesn’t have a large as an impact as the word “undelicious” and using this world will give a better understanding for more of the younger teenagers who are just starting to become conscious of physical appearance.
Advertiser have been using distractions to persuade us in ways we may not expect. For an example, Davidson discussed that a person will only be interested in an ad for 6.5 seconds. As a result the Cymbalta ad, runs for 75 seconds, is carefully designed to attract viewers in a way they won’t notice. In the ad itself there are many hidden technique that was used that were so natural, we as human beings may not see the clearly. The ad involves a father playing with his daughter to create a connection between the viewer and the father and see the transition how bleak depression affect a person to happiness in the end.