Automatic Vending Machine Case Study

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Title of the project:
The study of Automatic Vending Machines, their sales and market factors affecting the sales
FMCG Industry:
Introduction
India 's consumer confidence continues to remain highest globally and showed improvement in the fourth quarter of calendar year 2014 (Q4), riding on positive economic environment and lower inflation. Nielsen 's findings reveal that the consumer confidence of urban India increased by three points in Q4 from the preceding quarter. With a score of 129 in Q4, urban India 's consumer confidence is up by 14 points from the corresponding period of the previous year (Q4 of 2013) when it stood at 115. The current score helps India stay on top of the global consumer confidence index for the quarter and is
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More than anything, that system is dedicated to people working long and hard to sell the products manufactured by the Company. This unique worldwide system has made The Coca-Cola Company the world’s premier soft-drink enterprise. From Boston to Beijing, from Montreal to Moscow, Coca-Cola, more than any other consumer product, has brought pleasure to thirsty consumers around the globe. For more than 115 years, Coca-Cola has created a special moment of pleasure for hundreds of…show more content…
-Income- segments different income level
Psychographics segmentation:
People who are brand conscious will not drink beverages of less known brands. They will try to show their status by drinking Coca-Cola.
The level of education is another factor that the company is paying attention to. In a high percentage education, the company can use advertisements to convey the company massage.
Coca Cola designed to satisfy the consumer’s needs. The company is able to provide drinks for many different target markets: ages, sexes, and etc. The products are sold to diverse population all around the world. In our world today, people want to live healthier lives.
Sales Organization Structure:

Selling and sales management is a new discipline. Its importance is growing since companies are becoming more and more marketing oriented. A personal sale is the final act of the marketing process by the act of selling the product. The problem of modern business is not how to produce but how to sell the product. It means that there is no successful personal sale without adequate sales management. Effective sales management has a key role in the success of a company, because more and more products need to be

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