Title of the project:
The study of Automatic Vending Machines, their sales and market factors affecting the sales
FMCG Industry:
Introduction
India 's consumer confidence continues to remain highest globally and showed improvement in the fourth quarter of calendar year 2014 (Q4), riding on positive economic environment and lower inflation. Nielsen 's findings reveal that the consumer confidence of urban India increased by three points in Q4 from the preceding quarter. With a score of 129 in Q4, urban India 's consumer confidence is up by 14 points from the corresponding period of the previous year (Q4 of 2013) when it stood at 115. The current score helps India stay on top of the global consumer confidence index for the quarter and is followed
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More than anything, that system is dedicated to people working long and hard to sell the products manufactured by the Company. This unique worldwide system has made The Coca-Cola Company the world’s premier soft-drink enterprise. From Boston to Beijing, from Montreal to Moscow, Coca-Cola, more than any other consumer product, has brought pleasure to thirsty consumers around the globe. For more than 115 years, Coca-Cola has created a special moment of pleasure for hundreds of millions of people every day.
Coca- Cola was the leading soft drink brand in India until 1977, when it left rather than reveals its formula to the Government and reduces its equity stake as required under the Foreign Exchange Regulation Act (FERA) which governed the operations of foreign companies in India. In the new liberalized and deregulated environment in 1993, Coca Cola made its re-entry into India through its 100% owned subsidiary, Coca Cola India, the Indian bottling arm of the Coca-Cola Company. Coca Cola today has a diverse product portfolio ranging from refreshing drinks to thirst quenchers to energy
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They will try to show their status by drinking Coca-Cola.
The level of education is another factor that the company is paying attention to. In a high percentage education, the company can use advertisements to convey the company massage.
Coca Cola designed to satisfy the consumer’s needs. The company is able to provide drinks for many different target markets: ages, sexes, and etc. The products are sold to diverse population all around the world. In our world today, people want to live healthier lives.
Sales Organization Structure:
Selling and sales management is a new discipline. Its importance is growing since companies are becoming more and more marketing oriented. A personal sale is the final act of the marketing process by the act of selling the product. The problem of modern business is not how to produce but how to sell the product. It means that there is no successful personal sale without adequate sales management. Effective sales management has a key role in the success of a company, because more and more products need to be brought closer to the customer in the selling
111). The main reason why this is one of my favorite aspects of this book is that it encourages “reasonable down-selling” (Spoelestra, 1997, p. 112). I think that too often salespeople try to only upsell customers, and that can end in a bad experience for the customer, or not sale for the organization at all. I believe that if all salespeople abide by this rule, then organizations will be more successful, as customers will actually be purchasing something they actually want and will enjoy, which increases the chance that they will be a repeat
Coca Cola became such a well known American Icon because it was a suitable drink for everyday consumption by people of all ages unlike alcoholic drinks and wasn’t bitter like coffee and tea. Also, Coca Cola was always there during hard times in American like the Depression and the Prohibition period. It became well establish by people that journalist William Allen White declared “it was a sublimed essence of all America stands for…” 31. During World War II and the Vietnam War, wherever the American soldiers landed the Coca Cola Company followed, remained the soldiers of home and boosting their morale. The Coca Cola also made factories wherever they landed establishing themselves in every continent on Earth to every known countries and territories.
Being an active listener allows the salesperson to know their customer’s point of view, and attend to the needs and wants of their customer. The third part of the book consists of twelve principles to win people to your way of thinking. A principle in particular that I intend to apply more often in life and in the workplace is being sympathetic with other person’s ideas and desires. Too often I ignore or disregard others opinions or ideas, when I should encourage them and see things from their point of view. According to Carnegie, to be successful in life and in my career, I need to show more respect for others
The more a product is found desirable the more likely will the person buy it. Effective advertising and positioning attracts customers. The brand equity of Coca cola is very high and it has established an emotional connect with consumers. Coca Colas brand slogan “Open happiness” has successfully positioned the brand as a global icon of happiness. Such connects are very important in order to persuade a consumer into buying the brand.
Discussion: Sales are the most dominating factor for any organization. In any circumstances, sales will always
Topic Page No. 1. Introduction 3 2. Domino’s Market In India 4 3.
Accessibility is a concept that essentially applies to the customization of products, services, appliances and environments in a way that enables them to be used by people who have various types of disabilities. Effectively speaking, these products and services are designed in such a manner that enables people with special needs to gain both ‘direct’ as well as ‘indirect’ access to them. At the same time, the benefits of accessibility also extend to a wider category of individuals such as senior citizens and medical patients. Assistive technology is a term that is closely associated with the concept of accessibility. For instance, the application of assistive technology is what makes electronic equipment such as computer screen readers accessible to all categories of end users, including those with disabilities or special needs.
Because of these new technologies, Coca-Cola 's production volume has increased sharply compared to that of a few years ago. 2.2.3 Key Strategic Objectives and Challenges • Acquisition targets in developed markets: Coca-Cola already has strong penetration in major soft drinks markets, which typically offers limited acquisition opportunities due to market consolidation. Much of the future volume growth is likely to come from secondary markets such as Vietnam and Indonesia. Coca-cola may be better advised to set its sights on larger acquisition targets in untapped regions such as the Middle East and Africa and some secondary markets. • Diet Products
ADVANCED AND APPLIED BUSINESS RESEARCH Name: Muhammad Zubair Qureshi ERP: 12191 Section: MBA (Morning) Topic: WAC (Pillsbury Cookie) Submitted to: Dr. Huma Amir Date: 31-1-2016 EXECUTIVE SUMMARY This case tackles the research analysis that was conducted by General Mills Canada to understand the major factors in terms of variables of their target market in order to make a specific strategy to better the sales performance of the Pillsbury Refrigerated Baked Goods or “RBG”. This research highlights how the company was analyzing consumer preferences in accordance to taste usage and purchase intension for the RBG cookies.
Salespeople create value for their firms’ customers by advocating and communicating the customers’ needs, desires, concerns, and preferences back to the company and find solutions (Tanner and Raymond, 2010). Also, since the salespeople are experts in regards to their products, they can best advise the customer as to which product is the best fit for them or adapt offerings to fit. In this way, salespeople create value that would not have
Coca-Cola Company is one of the premier global consumer brands. The company has been around for a century and has been growing constantly. Today Coca-Cola manufactures more than 500 sparkling and still brands that are sold in more than 200 countries around the world. Coca-Cola’s main competitor is Pepsi. Therefore,
Among them, coca cola’s products are generally made available through intensive distribution. Intensive distribution for the newest product has allowed to maximize contact with customers and become very successful. It usually goes with heavy promotion, lower prices and large target market. Coca cola’s product are mainly distributed in a wide variety of locations including corner stores, convenience stores, restaurants, hotels, shopping mall petrol station and many, many
EXECUTIVE SUMMARY Coca-Cola, the product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors, fountain retailers and fountain wholesalers.
• Many successful brands to pursue. • Advertise its less popular products. • Buy out competition. • More Brand recognition Advantages of coca –cola Market Leadership: Coca-Cola FEMSA is one of the biggest franchise bottler of Coca-Cola trademark beverages in the world, with operations in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Argentina, Brazil and the Philippines. Business partnerships: Coca-Cola FEMSA is cooperating with The Coca-Cola Company to grow more propelled joint plans of action to keep investigating and taking part in new lines of refreshments, expanding existing product offerings and successfully publicizing and advertising our items.
Advertising Marketers whom need to reach large, geographically dispersed audiences, often with high frequency, use advertising to promote their business. The cost per exposure is low, although the overall costs are high. It builds brand image, and may stimulate short-term sales, but it’s a one-way communication with potential customers. Personal Selling Personal selling is very effective in building customer relations and helping the customer move from the knowledge and awareness stage to conviction and action.