The Auto Industry: A Case Study: Mercedes Benz

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PART-A
THE AUTOMOBILE INDUSTRY
1.) HISTORY
Till 1930, India did not have any manufacturing facility and cars were imported directly from other countries. The landmark decade in the manufacturing process was that of 1940s, in which Indian companies like Hindustan Motors and Premier started to manufacture cars of other firms. During the same decade, Mahindra & Mahindra also started to produce utility vehicles.
Soon after independence 1947, Government of India tried to create an automotive component manufacturing industry in order to supplement the automobile fraternity. From 1960 to 1980s, the Indian market was dominated by Hindustan Motors, which gathered a large amount of share due to its Ambassador model. However, during 1950s till 1960s,
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*Mercedes Benz has started to manufacture the GLA access SUV in India. The company has increased and absolutely doubled up its India gathering volume to 20,000 units per annum.
* Germany-based luxury car maker Bayerische Motoren Werke AG’s (BMW) native unit has broadcasted to obtain components from seven India-based auto parts manufacturers.
The automobile industry is one of the significant drivers that increase the economic development of the nation. Today, nearly every world-wide auto major has set up facilities in the country.
 Austria based motorcycle manufacturer KTM, the established makers of Harley Davidson from the US and Mahindra & Mahindra have set up manufacturing bases in India.
 Furthermore, according to internal projections by Mercedes Benz Cars, India is set to become Mercedes Benz’s fastest-growing market worldwide ahead of China, the US and Europe.
The world standing for the Indian automobile sector, as per the Confederation of the Indian industry is as follows:
# Largest three-wheeler market
#Second largest two-wheeler

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