Avatar Case Study Of Avatar

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Since 2007, Apple Inc has sold more than 500 millions units of its mainstream Smartphone around the World 1, from New York to Shanghai, from London, to Cameroon, to South Africa. For more than 7 years (since 2007), Apple Inc has been the World’s most innovative electronics company. Many companies, like Samsung and Google, have tried to emulate the success of Apple, by proposing cheaper versions of Apple’s products to the market, however with little success. Samsung has grappled part of Apple’s market share in the Smartphone industry, but Apple still keeps more than half of the industry profit margins2. Avatar, the movie directed by James Cameron, and released in 2009, generated more than $1 billion in revenue, to become the best selling movie…show more content…
At this point your question might be: then what do you mean by experience? If you have read this chronologically, you might have come across the definition of experience earlier in this book; however if you’ve read this book diagonally, as I myself do most of time, here is the definition of experience. What we call experience, or buyer’s experience is simply the customer behavior, before, during and after consuming a specified physical product. Notice that here we make a clear distinction between the physical product and the non physical product. The physical product is what the supplier offers, whereas the non-physical product is the psychological experience the customer has with the product offer. From this perspective, the buyer’s experience can be mapped into four steps: (1) selection, the potential customer selects an offer among other competitive offerings, (2) the customer…show more content…
Look at the history of humanity, and you will notice that there has been millions of inventors but only a few made their way to history books and to fame. For example, Leonardo Da Vinci became famous only for his paintings, and very little for his numerous inventions13. Nikola Tesla was a brilliant inventor but he died in poverty, whereas his inventions have continued to stir the World, especially today with the rise of electric cars.14 In contrast to inventors, our modern history knows few innovators, but most of them were successful. One example is Steve Jobs. When Steve Jobs started Apple Inc it became a successful business right from the first year.15 Later, he started a company specializing in educational software and computers, NEXT; it also was a successful enterprise, although not as successful as Jobs’ first venture.16 Later in his life, Steve Jobs took over the reins of his old company and turn it into a World leader in the consumer electronics market. The difference between Nikola Tesla and Steve Jobs is simple: Tesla was an inventor while Jobs was an innovator. At first this simple difference seems to be negligible, but in fact it is tremendous.17 Zoom 7.1 The Typical
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