Aviation Value Chain Analysis

They had to let the people be aware of the different flights in which they offer and the ‘ease of access’ when travel through their airport. As the aviation industry revolutionized and expanded so did the

This is what Nok Air can offer better than its competitors. However, the disadvantage is the current Nok Air’s operating cannot generate enough profit. Since Nok Air positions itself as “premium low-cost airline”, the firm is now facing the high cost. The costs include fuel engine price, the premium onboard service, foods and beverages, the cost of offering high weight of baggage, and so on. Also, as Nok Air has to hedge fuel engine from Thai Airways International Public Company Limited, it mainly drives Nok Air to have the higher cost, and it results in decreasing the profit (“Broken Wing Nok Air,” 2008).

Jetstar would need to invest heavily in infrastructure and advertising. The other critical issue which could be a cause of failure in the international routes is “straddling”. Given the fact that the airline industry entry barriers are quite low for existing players, bigger airlines could easily copy the “Jetstar business model” and Jetstar would have to accordingly adapt its strategy through non profitable “positioning trade-offs” which could hurt its profitability in the long

Southwest Airlines is known for being a cheaper option, and they provide flexible travel plans as their tickets are refundable. Since 2010, the firm has established itself a major player in the market because of their acquisition of AirTran, and as a result, the industry has completely transformed

Economic issues arise in a massive merger like in the US Airways and American Airlines merger. The question that I will attempt to answer is whether or not the antitrust laws that were out in place by the US government were effective in avoiding a monopoly and gaining consumer welfare in the airline market. In January 2012 U.S. Airways Group expressed interest in merging with AMR Corporation. This merger would add 1.5 billion dollars in revenue, reduce competition in various cities and create one of the largest airlines in

On like any other organizations Airlines like the Airports that come up with attractive, unique, flashy and innovative business proposals. Airports have to be pro-active not reactive in order to attract airlines. Airlines market to customers by ‘frequent flyer scheme’ this is a platform that airlines use to offer customers bonus (reward) on flights. Due to the fact that Urgent Traveler are always inhaste to travel pertaining to their needs, they don't pay much attention to the price or the airline brand but instead they fix their focus on flights availability to their destination. Hence, airlines make it their goal to have a set of seat on every flights, that will be sold at a premium price to accommodate these passengers.

The growing competition however does provide consumers with several choices and for Air Canada to be efficiently and constantly drawing its consumer it must offer " money for worth" deals, such as new multi-pass product, holiday packages and other promotional deals that has not yet been utilized in Canadian market. The possibility of Buyer power is moderate. Threat of New Entrants: Air Canada can be considered a fortunate airline as it does not have any major threat from new entrant stepping in Canadian airline industry due to the strict government legislation and regulations. “Even though the entry barriers for new airlines are lower in a deregulated market, still prospect of a new entrant entering the market is weak to moderate. Rivalry:

Allowing for private investors to participate in the TSA would create an environment for innovative security structures. Investors would be incentivized to increase profits through airport checkpoints and would alleviate the federal government from funding the administration. The current workers for the TSA consists of 42,000 officers which isn’t enough to meet market demand (Zorthian). Each airport has various management complications to overcome and each location needs to rapidly adjust their workforce, to avoid being unproductive. If airport passenger screening is privatized the screening performance would most likely be enhanced by decreasing management issues and allowing for adaptable budgeting.

For instance, with the global financial crisis and later the Eurozone crisis, the number of travellers has significantly reduced due to economic hardships. This has affected the profit levels of the airline as well as slowed down its growth prospects. The airline also faces intense competition from other low cost airlines forcing it to extensively invest in product differentiation to counter the competition. This is an expensive

In the airline industry the transformation process of the main service is the flight itself. Consequently, the passenger during the flight is in transformation process. Another pivotal input for an airline is information which when it collected and estimated it is in transformation process. 2.2.1 Mass Service Process As far as Ryanair is concerned the main objective is to expand passenger volume and capacity. The basic element that characterise the companies that utilise the mass service process is the high labour intensity combined with low level of interaction and customisation (Nickson,2007,p.12).