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BCG Matrix Of Bcg Matrix

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BCGMATRIX

HISTORY:
The Boston Consulting Group (BCG) is a global management consulting firm with 82 offices in 46 countries founded in 1963.The BCG matrix was developed by BRUCE HENDERSON of the Boston Consultancy group in the year 1970s.
In 1998, BCG created The Strategy Institute. To enrich the firm’s strategic thinking by applying insights from a variety of academic disciplines to the strategic challenges facing both business and society its purpose is.
The Boston Consulting Group(BCG) ranked 8th overall and first among smaller companies in Fortune Magazine’s 2007 “100 Best US Companies to Work For ” survey, based on strong employee development, a supportive culture, and progressive benefits.
INTRODUCTION:
The BCG matrix is also called as the “Growth-Share matrix”. In late 1960’s a consultant for the BCG presented his ideas about ‘cash deficient’ and ‘growth deficient’ businesses and the need for balance between cash generators and cash users. This is the most popular matrix to describe a corporation’s portfolio of business or products.
BCG matrix is based on the premise that majority of the companies carry out number of business activities in a number of different product-market segments. Together, these different businesses form the business portfolio of the company, which need to be balanced for overall profitability of the company. The model, BCG matrix or growth/ share matrix, was based on the BCG’s knowledge and work in the area of the experience curve and of the

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