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Business Ethics Case Study: Bmw's Business Model

893 Words4 Pages

A. What does the company do? (i.e. what does it produce, and what is its business model) (5%) BMW is a German motor vehicles company that makes premium motorcycles and automobiles. This company was found in 1916 and its headquarter is placed in Munich, Bavaria. BMW makes vehicles in various counties. BMW was nominated as the twelfth largest producer in vehicles. BMW had side car manufacturing companies such as Mini and Rolls-Royce is ultimately owned by BMW. The vehicles it manufactures set the highest standards in terms of aesthetics, dynamics, technology and quality. BMW also made aircraft engines from 1916 to 1923. BMW believes that innovative business model should revolve around the future oriented mobility. BMW considers the quickly developing …show more content…

For business should continuously look at the stability of the political environment as the government will decide if they have to regulate your tax and the treatment of the company. The BMW Group has to cover multiple regulation sheets to cover obligation of the risk and treatment of the vehicles sold. The national government has set some rules for BMW for the recycling of their vehicles, fuel consumptions and CO2 emission. The German government has also set particular tax treatment for car companies in general. The EU commission has made rules for the distribution for motor vehicles that they need substantial legal and structural change for the current distribution network and system. Which BMW has made new standards to avoid negative impact towards its company. Avoiding sales and position of its brand name, high quality, and safety. BMW had some records of lobbying within North America with $520,000 in 2016 and $590,000 in 2015. Which they ranked 571 out of the 3766 companies that contributed in lobbying which doesn’t seem that high for a giant like BMW. From the research that I have done the main standards that BMW takes and makes is around the rules of the German or the European countries or known as the EU. Like the rules for the CO2 emissions and safety of its auto mobiles. I would assume that following multiple types of regulations simultaneously is a very difficult task. However, If BMW is able to follow different countries regulations, standards or policies. Contributing to other countries like china or brazil which is a growing market for the auto industry. Would raise the profit and sales from targeting other

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