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Baba Ramdev Case Study

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Baba Ramdev : A Revolutionist of Indian Market INTRODUCTION In the Brand conscious era, where product or service and brand relating to them are enormous that cannot be counted on fingers. So, marketing strategies are becoming essential part for successful launching any brand in marketing. These multiple brands are not only making consumer irrational and not being able to meet the desired demands of consumer. Goods are becoming costlier but utility is not compatible with cost. but the big question in this materialistic world despite variety of goods, why consumer health,inner peace, pocket, rationality is not maintained? And the example of above factors are depression, heart attacks, respiratory problems, cancer etc are found in early age of human life . Here we will talk about the company which has changed the landscape of Indian market and create a revolution not only in field of FMCG product but also in the health life of people. All he has done is got the pulse of the basic needs of people which is not only limited to food, clothing and shelter but also includes a healthy life style, and has managed to fine tune his offerings to suit the needs. CASE STUDY PATANJALI AYURVED AND FMCG SECTOR “LOVE HIM OR HATE HIM, YOU JUST CAN’T IGNORE HIM” YATRA of Ramakrishna Yadav to Baba Ramdev Baba Ramdev’s actual name Ramkrishna Yadav born on 11 jan 1965 at Ali Saiyad Pur village of Mahendergarh district in Haryana belong to poor family background. He joined Gurukul ( yogic

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