1.0 Introduction and Identification of Problems BabbaCo, Inc. is an American based company founded by a mother of three and serial entrepreneur Jessica Nam Kim. It started off by offering infant-related products and managed to grow the business to a few hundred thousand dollars in revenue in less than a year’s time. Soon after, the young startup encountered the problem of low repeat sales. Thus, the entrepreneur started to rethink BabbaCo’s business model. With the revamp of the product offerings, it changed to a subscription-based business model with the introduction of Babba Box. This time, the startup was caught in a dilemma of capitalizing on marketing strategies or fine-tuning the product offering before scaling. This could be attributed to the …show more content…
3.3 Fine-tone Product Offering and Widening Target Audience Group BabbaCo may consider widening the target audience group to 3-10 years old, instead of a narrow age group between 0-5 years old (Exhibit 2). It fits better to the educational purpose of Babba Box. They could then expand their product lines and to penetrate a bigger market especially with new competitors surfacing. Evaluation and Conclusion From a lean startup perspective, BabbaCo should not scale its business until its business model is validated. However, BabbaCo’s business model is based on a strong network effect which falls to the winner-take-all industries. Therefore, upon weighing the pros and cons of the recommendations, BabbaCo. may want to consider the short-term strategy as the immediate action to increase repeat sales. They should validate their business model as soon as possible to scale their business to be the market leader through extending product lines and penetrating a widening market.
Human Resources – Balwin effectively managed the firm’s human resources by investing in at least 40 hours of training every year. The firm was also able to avoid a strike, by effectively negotiating with works during the HR Labor Negotiations. Weaknesses High Start-up Costs – At year 1, we invested a lot of money into R&D and automation. The very high costs of starting a business required a lot of investments and loans.
That’s why she’s asked the company’s head of supply chain to rely on fewer vendors, and asked all executives to follow her “Rule of Two,” which allows just two senior execs to make decisions, instead of four or five. It is also why utilizing customer data in toy development is such an urgent project (Lev-Ram, 2017).
MARKETING MANAGEMEMT CASE 1 : OSCAR MAYER Group 2 ----------------------------------------------------------------------------------------------------------------------------------- INTODUCTION Oscar Mayer was founded in the year 1883 and was owned by Kraft’s food. It was famous for its red meat in United States. Oscar Mayer had also made a very recent acquisition of Louis Rich, a producer of White meat and this acquisition proved to be a success mainly because of the growing demand for white meat over red due to health reasons. Case facts of Oscar Mayer The case starts with Marcus McGraw in a fix with a very complex strategic decision to make.
The following are the stated objectives of the organization (Houzit): To bring an annual sales increase of $ 5 million by moving the sales figures from $15 million per year to %20 million per year during the next three years period. To enhance the list of loyal customers from 10,000 to 15,000. Considering Brisbane as a potential market, brand recognition need to be established so that one out of every 3 people will recognise the Houzit brand in a random survey that is conducted in 18 months ' time.
The problem is, in Dynacorp, not only the amount of employees had significantly increased but the product scope had expanded as well. With thousands of employees working together under the same environment and several product lines on the market, at this point, with three divisions working toward different goals based on its own specific fields, Dynacorp had actually developed a boundary among the divisions. And this separation was deepened as the company expanded bigger. “Dynacorp’s current organization had serious shortcomings” (page1). The lack of integration between divisions is a result from the fact that the organizational structure did not meet the company’s expectation.
They’ve also refined the goal to reflect their commitment as to make the life of the customers easier by offering great quality and by serving at fair prices to meet the needs
"Alphabet game" has seen development focused marketing that did not exist previously. While still managed and led by the original founders, expansion and subsequent
Therefore, we have positioned and balanced our tenants in such a way that it’s hard for online firms to replace them. For instance, we have a shopping center that has Starbucks and restaurant that are surrounding the bigger retailers such as Ross and Office Max. Therefore, we draw customers to our shopping centers where all their needs can be met which is an advantage we have over online
OPERATIONS MANAGEMENT CASE STUDY AMERICAN CONNECTOR COMPANY Submitted to: Professor Jishnu Hazra Submitted by: GROUP 2 (SECTION B) Itee Aggarwal 1411095 Preetam Das 1411117 Siddharth Nayak 1411129 Abhishek Singh 1411072 Ashish Pawar 1411084 Nakul Sehgal 1411106 INTRODUCTION American Connector Corporation (ACC) is a supplier of electrical connectors based out of Sunnyvale, California since 1961. ACC relied on its ability to produce high quality customized products for its users. In USA, 1991 had seen sales fall by 3.9% over the last year and the industry was seeing a decline since 1987. ACC was struggling with increasing costs and deteriorating quality In line with the industry trends.
Sunday, January 31st, 2016 Internal Assessment Research question: At what extent was Apple´s innovative Apple Watch marketing strategy successful when launching the device? In recent years, cutting edge technology has been the gap through which society had maintained daily basic activities, businesses such as Apple Inc., in the attempt maintain ahead and wider the advantage over potential competitors, seek the innovative development as an important key to better meet the needs and wants of their customers in the future, this factor represents the arise of new chambers in the market as a new opportunity of growth where a proper marketing strategy that involves a correct manage of price and the product features, enabled a beneficial introductory
STP SEGMENTATION Construction and building block toys for children Demographic Segmentation • The company’s collection of toys and games are targeted at both genders and different age groups. • There is a product to engage children at every stage of their development, and products to cater to the needs and interests of older people. • LEGO DUPLO was launched as the big brick for the small hand and is targeted at pre-school children. • The series is graded in difficulty for children aged 2-6 years old.
The sources of this literature review are EBSCO discovery service, Emerald insight, sample dissertation on the topic, google websites. There are various definition to describe a Business
It would aim at establishing a strong customer lifetime value. It would also search for new markets in other
Seductive Woman falls under the beauty enhancement industry. The beauty industry refers to any product or service dedicated to helping us look, feel and smell our best. This industry is all about enhancing the beauty that is already there or creating it. It is my belief that this industry is very lucrative and recession resistant because no matter the state of the economy the most individuals will strive to look, feel and smell their best. From my observations, with baby boomers on the rise, there is a rapid increase for beauty enhancement products and services; hence, this industry will continue to grow.
My understanding of business model is a description what a company does to make values for customers and to get money from customers. 2. Analyze the business model of Cacao Show: • Complete an Osterwalder (www.businessmodelgeneration.com) business model canvas of Cacao Show • Complete an Ash Maurya (www.leanstack.com) business model canvas • Describe the concept The concept of Cacao Show is to deliver high-quality products with affordable price. They have created a new position in the market.