Baby Boomers Research Paper

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What are Baby Boomers? The generation of the Baby Boomers began at the end of World War II. Born between January 1, 1946 and December 31, 1963 the assassination of John F. Kennedy was a defining moment that brought the end of the generation and began Generation X. Between 1946 and 1963, 76 million baby boomers were born. As of 2012, nearly 11 million had died leaving just over 65 million boomers today. (Pollard and Scommegna) What influences Boomers? Baby Boomers are post-war babies who grew up to become the hippies and a radical of the 1960s and 1970s and then became the yuppies of the 1980s. Historical influences of the generation include the emergence of the civil rights movement, the Vietnam War, The Cold War, space travel and the sexual…show more content…
Differences can be obvious such as ethnicity, age, or sex. They can also be cultural such as marital status, sexual preference, religion or social or economic status. Subcultures can be vast or may be very strict in there definition. An example of restricting a subculture would be to define the subculture using multiple differences. Defining a subculture as, single, heterosexual, catholic, males rather than just as single…show more content…
Today, public attitudes are more open and accepting of LGBT Americans. Because of this acceptance, LGBT Americans are more open about their lifestyle and marketers are increasingly showing their support of their LGBT consumers. Because of the openness of LGBT consumers today, marketers can better compile statistics on the subculture. These statistics have revealed that on average, LGBT consumers have more money to spend than heterosexual consumers do. Individual earnings and household income statistics show that lesbian women earn more than heterosexual women regardless of relationship status. typical adult lesbian woman personally earns $43,100 per year compared with $37,600 claimed by the average heterosexual woman. On average, adult lesbian woman personally earns $43,100 per year compared with $37,600 claimed by the average heterosexual woman. A lesbian couple earns $7,200 more per year than a heterosexual
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