Balance Scorecard

Title: A Meta-Analysis of Experimental Research on Effects of Balanced Scorecard Strategy Communication on Organizational Performance

Introduction: The Balance Scorecard (BSC) is an integrated framework for strategic management, performance management and organizational communication based on stakeholder theory (Freeman, 1984; Donaldson & Preston, 1995; Kaplan, 2010) that features the perspectives of financial sustainability, customer satisfaction, internal processes & learning and growth (Kaplan & Norton, 1996; Kaplan & Norton, 2000; Niven, 2008). From a communication perspective, BSC messages normally support the cascading of a shared interpretation of an organization’s vision, mission, goals and strategies and the consequent alignment and

In the studies reviewed thus far, results had been essentially mixed or inconsistent, which may be attributable to the presence of potential moderating variables that may affect the strength of the relationship between the dependent and independent variable. An initial examination of previous studies suggests that the outcome measure used (i.e., subjective self-report or the more objective third party assessment), the experimental design, the organizational setting and the BSC generation or version used may have an impact the effect of strategy communication to organizational performance. Thus, to formally examine these potential moderating variables, the following research questions are proposed:

Research Question 2: (a) Does the outcome measure used in the study impact the effect of strategy communication to organizational performance?; (b) Does the (field) experimental design type of the study impact the effect of strategy communication to organizational performance?; (c) Research Question 2c: Does the organizational setting of the study impact the effect of strategy communication to organizational performance?; and, (d) Does the BSC generation or version used in the organization under study impact the effect of strategy communication to organizational

Most journals indexed in Communication Abstracts such as Communication Monographs, Communication Theory and Communication Research, among others, are actually also covered by the EBSCO and ProQuest services under the Communication and Media Studies Collection, which in addition provides convenient access not only to bibliographic information but also full-text of many of the articles. A manual scan or search of journals that publishes organizational communication scholarship including but not limited to Management Communication Quarterly, Journal of Applied Communication Research, Communication Monographs, Academy of Management Journal, Communication Studies, and Southern Communication Journal will be also conducted. Online search engines such as Google and Yahoo will also be search to identify any additional published or unpublished works that are not usually covered by the scholarly journals (e.g., theses, dissertations and unpublished project reports). Furthermore, studies identified in the literature reviews of Balanced Scorecard (BSC) research (e.g. Ihanainen-Rokio, 2014; Pietrzak, 2014; Hoque, 2014) were examined for leads. For example, Hogue’s (2014) comprehensive