STUDENT NAME: - ANKIT ANKIT STUDENT ID: - C0721272 ASSIGNMENT:1 CASE STUDY ON Made in Brazil, worn in the Middle East: Exporting Footwear to New Markets (Brazil’s footwear industry) Question1). What advice on documentation requirement would you give a Brazilian footwear company who wants to export its products to Saudi Arabia? Answer) Advice on documentation requirement to Brazilian footwear company: - • Each consignment of imported merchandise must be joined by a certificate of conformity from an approved investigation organization. • All the norms of customs should be met so that the goods are not held in customs of either side of transaction. Inability to do as such could bring about a fine or goods
Learn more about the industry of sustainable clothing and background on some of the successful pioneers that are paving the way for a better future, today. Luxiders Online Magazine: covering the pioneethical and eco-side of fashion, design & lifestyle Only high-end, luxury, and brands and independent designers are brought together on the Luxiders, “New Intelligent Luxury Magazine.” Going above and beyond the online magazine
It was achieved through the adoption of SPA (Specialty store retailer of Private label Apparel) business model, from planning, production to sales. This was the medium constant development of high quality apparel, with attributes of customers’ feedback, to refine the clothing standard. 4.1.2 Product
For fashionable wear, early 21st century were often worn with thights or leggings in order to avoid exposed too much of skin. Miniskirt was still got much attention by others is because of the designer, Tom Ford has stated that miniskirt would be the height of fashion for the spring and summer. Fashion is about beauty and style that make u feel better and look good. Wearing anything and everything does mean that is perfect. Just be what you are and be comfortable.
Nowadays, with the improvement of living standard, fashion has becoming more and more important to the world. There are lots of different types of fashion companies all over the world. One of the most popular companies called ZARA. ZARA is a fashion clothes company which was founded at 1975 by Amancio Ortega who is a fashion retailer group company’s founder from Spain. That means ZARA is a subsidiary of INDITEX.
(Refer to figure 5) Using this model, Uniqlo was able to successfully differentiate itself from other retailers by developing unique products based on innovations than fashion trends. They are able to make quick adjustments to the production according to the latest sales trends and minimise store operation costs. This has allowed Uniqlo to sell high-quality clothes at affordable prices. Uniqlo is now working on a new supply chain that combines both their real and virtual business together. They have engaged one of Japan’s largest home builders, Daiwa House Industry, to help construct a state-of-the-art distribution center in Tokyo.
The technique used by the company, moisture-wicking fabrics is designed to accommodate different climates. After beginning to use high innovative textile for the sports apparel, the company observed an increase in sells which made it well known to sell globally from the North American market. Presently, Under Armour targets a wide range of customers with a business strategy to take over the sportswear apparel market. The distribution channel of Under Armour products is via wholesales and retails. Despite the fact that Under Armour is quite a small firm in relation to its major competitors, Nike, Adidas, Columbia Sportswear, and SportHill; the company has the aura of products being loved by athletes at all sporting levels.
The competitor expand their categories to countries with deep their relationships with customers. 0.1 1 0.2 5. Consumer shifting to fashionable footwear 0.1 1 0.1 6. A new competitor whose sell the footwear of leisure and fashion . 0.05 2 0.1 Total Score 1 2.25 Justification of Nike key external factors.
Implementation The recommended three year integrated marketing communication plan is located in appendix (), it show that how the plan set to develop in next three years. In the first three months of operation have been allocated purely for roll out purposes only, there have no marketing developments recommended during this time. Personal communication is key rolling out the developed plan, it is need to ensure no any unanswered questions regarding proposed method. 9. Control and
The PRADA Group developed its prestige through an operational management system based on high quality, creativity, innovation and modernity which, as Miuccia Prada and Patrizio Bertelli said: “pushed Prada beyond the physical limitations of boutiques and showrooms, provoked an interaction with different and seemingly distant worlds, and introduced a new way to create a natural, almost fashionless fashion”. The main goal of this report is to evaluate the different operation areas that include, the product/service design and production function, the marketing function, job design and work organization and social responsibility of the firm. Finally in the conclusion of this report, opinions and suggestions will be provided on how to increase the current efficiency of overall operations management of the PRADA Group. Product/Service Design and Production 1. Design and Product