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Bandwagon Effect In Advertising

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The controversial advertising campaigns are intended to provoke discussion of global issues, not to sell clothes. Today, any product is made of two things: a percentage of material and a percentage of images and the part of the product that is made of image are getting bigger Benetton and Financial Times (2001). Therefore advertising is getting more tricky and complicated. The picture has great importance to the content of the advertisement because it has the possibility to express feelings. Owing to this, it is very important to be sure that the picture expresses feelings that agree with the strategy of the sender. If not, there is a risk that the picture sends out a message that was not intended (Sidenbladh, E., 2000). This not only kills …show more content…

If we see three people on the bandwagon and know that hundreds have not joined, then the reverse effect will take place and we will be loathe joining. If, on the other hand, we see the wagon nearly full with lots of people we know or admire, then we will desperately try to grab the 'final ' places. However Zeimule (2012), in microeconomics, bandwagon effects describes interactions of demand and preference. The bandwagon effects arise when people’s preference for a commodity increases as the number of people buying it increases. Hams (2006), specified that the more buyer, the higher the demand of the product will increase which leads to letting know the consumers that a certain product is popular which is causing them to buy a certain …show more content…

Products like fairness creams are significantly advertised in the sub-continent and the advertisements give an impression that people who are dark are less likely to succeed in life as compared to the ones with a lighter skin tone. One of the fair and lovely ads shows how a girl cannot get her dream job only because she is dark and after using this product she get it even without an interview. Viewing such an ad will impact the people who have a darker skin and in some cases put them in a complex about their appearance. This in turn will make the consumer believe that in order to live a better life they require the product. Scott

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