Banking Literature Review

3. To study the products & services offered by banks in consonance with the consumer’s needs.

4. To examine the marketing strategies of banks especially in post-reform era.

5. To examine the problems of respondents based on information collected from Bank Customers’, Bank Officials and different secondary sources,

6. To compare and analyze the problems of respondents between private and public sectors banks and;

7. To examine the problems by taking respondents’ views and suggest various measures to improve the banking services and marketing strategies of banks.

1.4 NEED OF THE STUDY: India being the largest economy in the world having more than 128 crore of population, the good governance of banking system has a significant demand of customers

The Statement of the Problem, Needs and Importance of the study, Expected Contribution of the study, Limitations of the study, the objectives of the study, the hypothesis of the study, the methodology of the study and the limitations of the study have also been highlighted in this chapter.

1.7.2 CHAPTER - 2: CONSUMER BEHAVIOUR: THEORETICAL FRAMEWORK

A review of literature is a summary/ theme of literature relevant to the current topic or subject matter. It gives an overview of earlier researchers about their findings, key features, suggestions and limitations as a pathway to the future researchers. The current research work is a followed with the literatures done as on date by the way of different Ph.D. Thesis papers, Books and Journals to continue for a new findings and conclusions thereof.

1.7.3 CHAPTER - 3: BANKING BUSINESS IN

The Indian market with having such a huge volume of population, banking sector is the only exception to monitor & regulate the growing economy of the country. Bank plays an important role to gear-up the economy of any country. The government of India has taken a number of steps to reform the banking sectors of the country. The current chapter is a narrative analysis about different types of banks in India and the different types of transactions they commit to fulfil the basic requirements of different types of customers with keeping statutory obligations towards banking norms and regulations in India.

1.7.4 CHAPTER - 4: BRIEF PROFILE OF SAMPLE COMPANIES

The current chapter describes about the brief profile of sample banks, such as State Bank of India, Punjab National Bank Ltd, HDFC Bank Ltd, ICICI Bank Ltd, Uco Bank Ltd and Axis Bank Ltd. To draw an overview about the said sample banks regarding their formation, growth, current financial position and future vision is the primary aim this chapter.

1.7.5 CHAPTER - 5: ANALYSIS AND INTERPRETATION OF RESPONDENTS’ VIEWS

In current chapter, the complete analysis done on basis of the collected information from different banking customers in Balasore district about their needs and impression on different banks and banking personal.

1.7.6 CHAPTER - 6: ANALYSIS AND INTERPRETATION OF BANK PERSONNEL’S