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Banner Ad Case Study

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In the original Banner Ad, there is a failure in terms of concepts like uniqueness, design layout etc. This product belongs to “Hadatuko”, which is a brand from Japan. Hadatuko means “new-born child’s skin” in Japanese. The brand wants to make over the beauty conscious ladies with firm, white and smooth skin. Their concept shows its variety of beauty ingredients, such as Elastin, Hyaluronic Acid and the efficacy to the ladies. In addition, try to attract their attention from other competitors’ beauty drinks. Because of their characterized by its ingredients and repairing ladies’ skin as a new-born child, the Banner Ad should be energetic and like being under sunshine. Because, new-born child is lively and enjoy being under sunlight. Therefore, the Banner Ad should be in bright colors and relaxing. Also, it should be emphasized its main ingredients rye placenta, which provides valuable ingredients for skin, repair various signs of aging skin. Because it is a signature of this product and only can be found for this product in the market. However, in their original Banner Ad, it did not show these characteristics and superiority. First, it is not unique because there are many Banner Ad are similar to it, which is just giving a background color and put the product in the center, without any consideration. It is not catchy and cannot show the …show more content…

It is difficult to intimate people pay attention on it because most of people like the bright color of these beauty products except the product is promoted in sexy and cool style. Therefore, it cannot show the energy and lack of vitality. Moreover, it cannot make the product to be outstanding because the background and the product’s color are not a complimentary color. What’s more, the upper part of the Banner Ad, where has a brand logo, the background color is grey, it is strange because it creates a gloomy atmosphere of the product. And grey and orange colors do not match in

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