Interacting online creates a sort of distance, like an uncanny costume, that can isolate one from humanity. I feel as if the internet has affected today's generation, including myself, the most. Before posting a picture, everyone feels the need to edit the photo just so it can be “social media worthy”. Along with that, Westerfield also says of John Suler’s article that he "describes the tendency of otherwise well-adjusted people to behave antisocially online. Often these people are anonymous, but even when identity is preserved, human behavior is different online."
In its current framework, the model suggests that different motivational levels lead to different routes in processing information. What it does not state is the objective cues behind consumers’ motivational states and how they affect consumers’ motivational states. What this means is that the model does not predict the motivational state for different objective cues on the same consumer. For example, a consumer without motivation to process brand information would undergo the peripheral route based on the ELM but this same consumer may be highly motivated to process aesthetic information of the same product. The ELM does not show how different objective cues would lead to different motivational states.
In the modern economic environment, companies emphasize most with the communication practices to make sure that customers get the accurate marketing message. Some of the companies may attempt to practice some unethical ways like producing low quality products, misleading advertising, unfair pricing, and deceptive packaging to take the lead in the competition challenge and influence consumers’ purchasing behavior to gather a bigger piece from the market share. The concept of consumerism takes place as a social force to protect consumer interests in the marketplace by organizing consumer pressures on business. Consumerism is the public demand both for improvement in marketing practices to make them more informative, more responsive, more honest,
Are Media Platforms Driving a Negative Society? On average, Social networking is bad for society because it portrays unattainable standards, provokes unhealthy behavior, and can result in depression and or suicide therefore, commentary should be banned. Social networking has built standards so high that most people cannot attain. One spectrum of this problem starts on reality tv. According to Macmillan Dictionary, the true meaning of reality tv is,“Television programs that do not use professional actors but shows real events and situations involving ordinary people.” (Macmillan n.pag.).
Consumers would tend to purchase products of companies that is not using offensive advertisements. Statement of the Problem The study will determine the effect of attitude toward offensive advertising on purchase intention and brand loyalty of millennials in Lipa City. Specifically, the study aims to answer the following research questions: 1.) What is the attitude of millennials in Lipa City toward offensive advertising? 2.)
Branding nowadays is used to make over emotional attachment to help products as well as firms. Branding attempts build an emotion associated with involvement, a sense associated with good quality, as well as a feeling associated with intangible qualities that are around this brand name. Branding is much important it is the single most important factor for those companies investing their time and money to improve their branding strategy. The decision for considering brand awareness and brand image as important element is because nowadays we value brand positioning more important than physical product itself. Marketers play with consumers thoughts and register their brands in their mind.
Moreover, with the help of budget, the management would have clear view regarding the amount that is needed by business for the advertising. This served as the key process of traditional media plan because it served as the basis of deciding the further steps of advertising (Katz,
Over time, brand loyalty helps in customer retention process. Therefore, companies usually design various effective loyalty programs and strategies to reinforce customers repeated purchase with the brand. 2.3 Factors Influencing Brand Loyalty Nowadays shaping and nurturing brand loyalty has become the most crucial issue in marketing concept and that too in very competitive marketing era. A great number of researches conducted on the same issue and found out that there are numerous factors that influence customers’ decision to go with a brand (Lovelock and Wirtz, 2004). According to the research outcome, there are several factors that play the most roles in affecting brand loyalty.
However, Internet will also bring disadvantages to the university students as well. Although there are plenty of informations available for the students to explore, we can still find a lot of fake news and information from the Internet (Sowemimo et al., 2013). For example, some Internet users like to create fake information or spread viral social media news on the web for publicity purpose. When the university students are exposed with these informations, they may get confused easily as they are unable to ensure the credibility of what they have seen from the Internet. They did not even realize that they are acquiring inaccurate or out-dated information online.
Even the highest level of security that provide by government also easily breached. Also, some companies can be misuse the information that they are given access to and the information was beneficial to them. Other disadvantages of IoT are the over-reliance on technology. Our generation have been change following the time change; they are grown up with the viability of the internet and technology. Too much dependency on the internet to make a decision will cause obliteration.