Barack Obama Campaign Case Study

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Barack Obama Campaign Ad Study
Barak Obama’s Campaign: Yes We Can

The 2008 Obama Presidential campaign made history. Not only was Obama the first African American to be elected president, but he was also the first presidential candidate to effectively use social media as a major campaign strategy When Obama announced his candidacy in 2007, Twitter had only just started and there wasn’t even an iPhone yet
Obama dominated the social media space because his team got how networks work. The real power of social media is not in the number of posts or Tweets but in user engagement measured by content spread ability. For example, Obama logged twice as many Facebook “Likes” and nearly 20 times as many re-tweets as Romney. With his existing
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Perhaps the most popular and easily recognizable consequence is will.i.am‟s inspiration for his music video “Yes We Can” in support for Barack Obama. One week after the New Hampshire primaries and Obama’s concession speech, will.i.am released the dipdive.com “Yes We Can” video. This video was spread across the Internet with a speed rarely seen, even in the Internet age. Along with this video, will.i.am released a statement (in his own style), which indicated how Barack Obama’s speech and the “Yes We Can” message inspired him:
Obama’s “Yes We Can” message inspired not only will.i.am, but also US American citizens around the nation. This inspiration is the reason why the country saw an unprecedented amount of people, young and old, rich and poor, black and white come out and volunteer for the Barack Obama campaign
By the end of the 2008 general elections, the slogan “Yes We Can” could be seen all across the nation. When you looked at the car next to you, chances are they had a bumper sticker exclaiming “Yes We Can”, or if you walked through a college dorm you would see posters reminding youth: yes they can make a difference if they go out and vote. Even though no matter which way you looked there were posters and bumper stickers adorned with “Yes We
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