Barack Obama Campaign Ad Study
Barak Obama’s Campaign: Yes We Can
The 2008 Obama Presidential campaign made history. Not only was Obama the first African American to be elected president, but he was also the first presidential candidate to effectively use social media as a major campaign strategy When Obama announced his candidacy in 2007, Twitter had only just started and there wasn’t even an iPhone yet
Obama dominated the social media space because his team got how networks work. The real power of social media is not in the number of posts or Tweets but in user engagement measured by content spread ability. For example, Obama logged twice as many Facebook “Likes” and nearly 20 times as many re-tweets as Romney. With his existing
…show more content…
Perhaps the most popular and easily recognizable consequence is will.i.am‟s inspiration for his music video “Yes We Can” in support for Barack Obama. One week after the New Hampshire primaries and Obama’s concession speech, will.i.am released the dipdive.com “Yes We Can” video. This video was spread across the Internet with a speed rarely seen, even in the Internet age. Along with this video, will.i.am released a statement (in his own style), which indicated how Barack Obama’s speech and the “Yes We Can” message inspired him:
Obama’s “Yes We Can” message inspired not only will.i.am, but also US American citizens around the nation. This inspiration is the reason why the country saw an unprecedented amount of people, young and old, rich and poor, black and white come out and volunteer for the Barack Obama campaign
By the end of the 2008 general elections, the slogan “Yes We Can” could be seen all across the nation. When you looked at the car next to you, chances are they had a bumper sticker exclaiming “Yes We Can”, or if you walked through a college dorm you would see posters reminding youth: yes they can make a difference if they go out and vote. Even though no matter which way you looked there were posters and bumper stickers adorned with “Yes We
Martin Luther King, Jr. was born in Atlanta, Georgia on January 15, 1929. At the age of 25, King earned a sociology degree and completed his Ph.D (A&E Networks Television). King’s charismatic and strong attitude helped him become a successful minister and the most famous civil-rights activists. On the day of August 28, 1963, Martin Luther King, Jr. gave his inspirational speech, I Have a Dream. Approximately 200,000 people gathered in front of the Lincoln Memorial in Washington D.C. to watch King personally.
To fight for a cause higher than self was a selfless act and not everyone had the courage to do so. Having people share their experience and unity showed how change can bring together individuals
I Have a Dream’s Rhetoric A momentous day in history is exalted by the enthralling speech and resonating imagery of a man whom wanted to make a difference. Just over 100 years after the Emancipation Proclamation was implemented, Dr. Martin Luther King Jr. delivered a very riveting speech to over 250,000 Americans during the March on Washington, the nation’s largest demonstration of peaceful protest. With peace typically comes logic of which King very much emanated from his speech. With powerful rhetoric, King captivated an entire crowd and subsequently the entire nation with emphasizing while being freed from the travesty that was slavery people of color are still placed in chains by society’s gruesome yet commonplace demarcations.
Former president Barack Obama, in order to regain voters after a huge controversy during his 2008 presidential campaign regarding things his pastor said used numerous rhetorical strategies to persuade his voters. Obama had to persuade his voters to stick with him. Obama used repetition, allusion and many others to get his point across to the audience. In his speech in which he is talking on racism and cultural differences he uses repetition to further emphasize his point.
At the beginning of his speech, he conveys emotion through telling his own story and putting the audience in his shoes. He states “On the one hand he is born in the shadow of the stars and stripes and he is assured it represents a nation which has never lost a war. He pledges allegiance to that flag which guarantees "liberty and justice for all. " He is part of a country in which anyone can become President, and so forth”. This shows the audience how African American children feel when living in a country made on the premise of equality, but feeling anything but equal to their Caucasian peers.
Barack Obama Has a Way with Words Barack Obama’s “The Audacity of Hope” speech was given on July 27, 2004 as the keynote address at the Democratic National Convention. The speech made Obama further known in the world of politics, and a star among the Democratic Party. Though the description of presidential candidate John Kerry’s qualities makes Obama’s belief that Kerry will make the best president his obvious purpose, the quality of his speech boosted his career. Obama uses repetition devices, various sentence structures, and abstract language to create the strength and persuasive aspects of his speech.
President John F. Kennedy 55 years ago, during his inaugural address, called for Americans to serve their country with the powerful quote: “Ask not what your country can do for you; ask what you can do for your country.” Since then, a million Americans have signed up for service through AmeriCorps. I can testify that data because I’m one in a million that is currently serving as an AmeriCorps member at City Year Washington D.C. The reason why I’m serving currently as a core member at City Year is because I believe that in order to change the world, you have to start from home.
Racism has been an important issue that plays a huge role in today’s society. In Roy Peter Clark’s article “Why it worked”, he expressed his views on Barack Obama’s speech “A More Perfect Union”. Also comparing it to Dr. King’s “I Have a Dream” speech. In Obama’s speech he discussed the constitution and racial segregation in America, and the comments made by Reverend J. Wright, his former pastor. He also tells a little about his racial background.
In his inaugural speech given on January 20, 2001, George W. Bush address the country for the first time after being sworn in as the 43rd president of the United States. Millions of people from around the world tuned in to watch the president give his address. The people who voted for and against him are both wanting to hear what the president has to say. George W. Bush gives an effective inaugural address by using biblical allusions, collaborative language, and an anaphora in order to unite the country after a contentious election. Bush used biblical allusions to appeal mostly to the evangelicals who were listening to his speech.
Furthermore, President Obama’s first inaugural speech contained patriotism, allusions, and anaphoras to appeal to the effect of pathos. His diction helps to persuade his audience that he is understanding and emotionally connected to the situation that America has been in and the importance of sticking to the ideas that our founding fathers have implemented thus far in America’s
The 44th and first African American President, Barack Obama, in his Inaugural Address, promotes a call to action. Obama’s purpose is to express his gratitude for his opportunity to become president and discuss his plans for economic advancement. In order to reach the American people of the U.S., Obama adopts a serious and thought-provoking tone to urge them to support his plans for advancement. During this time of economic crisis, Obama clearly conveys to the American people through his use of metaphor, allusion, and anaphora, that it is time to take a stand and make a change in America.
Name: Ngan Thu Bui SID#: 0860066 Class: Introduction to Argumentation (COMS-40) SPEECH ANALYSIS Every four years, American media and its people pay close attention to every speech within the U.S. presidential campaign. Last year, Hilary Clinton from Democratic and Donald Trump from Republican were two final candidates running for the U.S. presidency. The former First Lady, Michelle Obama showed her support for the Democratic presidential candidate by giving an emotional speech on Clinton’s campaign rally.
Barack Obama’s win for President in 2009 was a historical moment for the United States. His inaugural speech was much anticipated, because this was going to set the tone for his presidency. His speech told the American people that improving the economy is one of his priorities, but there were also other areas he would like to improve like healthcare and the education system. This was a speech that was meant to persuade the American public to take action for them to rise as a nation again, and for them to put their trust into him. His message addressed a couple of specific points like his gratefulness to the American people, the different crises America is facing, how America will overcome these crises, replying to his cynics, addressing the world, and then he reminded America again to be brave like they’ve always been to overcome the hard times (5 Speechwriting Lessons from Obama's Inaugural Speech, (n.d.).
Almost every candidate running for political position, would create a campaign through social media to communicate with the constituents. Whether it's about getting votes, or trying to get people's attention about an important cause, social media in all its platforms is the easiest way to advertise about it without having to pay for the advertising. Based on the research done on the U.S. Congressmen’s voting decisions, it’s proven that social media can have a huge effect on decision making. Also, social
His speech is similar to the one he gave in 2008 and contains repetition and conveys his political views. We notice how Obama opens his sentence with the same words such as: “We want”, “You’ll hear” and “That’s”. His speech is followed by the ideas about the USA, Americans or what the future holds for them. The first rhetorical device used by Barack Obama in his speech is an Anaphora. He starts his sentences with the same lines.