Just 1% of the population is the capitalist class which comprises of heirs, investors etc. it is divided into two categories that are ‘old’ money and ‘new’ money. The wards of ‘new’ money families enter the families of ‘old’ money by marrying them or by attending right kind of schools. 15% of the population consists of the upper middle class which comprises of upper managers, professionals etc who are mostly postgraduates and have attended good colleges or universities. This class is the one class that has most of its people groomed up by education.
What is the middle class myth? This “event” or “classification” has a lot to do with geography,the past and how it was formed it has many components to make it a organization that is well known. “A land of opportunity”, “ a middle class society”,quotes from American Ideology assertion from Alan Nasser,the Author of The Middle Class Myth: Have Most Americans Always Been Poor? (August 28,2015). In 8 Surprising Facts About The Shrinking Middle Class From “Third World America” (PHOTOS)by Hallie Seegal 08/09/2010 01:19 PM ET states that in 2005, the bottom 20 percent of household earners had an average income of $10,655 while households in the top 20 percent made nearly 160,000 – a disparity of 1,500 percent, the highest gap ever recorded.
Female consumers increasingly prefer personalized consumer, the more expensive luxury fashion, this feature more prominent, so the study of women's consumer psychology can help develop marketing strategies. Female consumers have strong communication skills, ability to infect and spread ability, prone to impact on the surrounding consumers. Female consumer market is a vast market potential is enormous, because of the special status and special role of women in consumer activity, forming a unique consumer psychology. Market research should pay full attention to this vast subject, improve production and management, and attract female consumers. Female consumer psychology Overview: Female consumer psychology refers to female consumers in the purchase
To introduce the existence of this issue, Mantsios states that this country’s citizens “don’t like to talk about class...or class privileges, or class oppression, or the class nature of society” (Mantsios 378). This is the case in America today because people are neglecting to acknowledge the existence of these elusive
These all comes under personal factors which influence the decision of buyer. For example a young boy would like to buy a trendy bike where as a middle age man would go for car. All the factors which are motioned above influence the buyer decision directly or indirectly so all of them play a very major role in understanding the consumer behavior. This is very complex processes and therefore needs a detailed and vast study or market research. As every individual is different his needs and wants are also different so to understand the common reference point and to create and deliver the value to customer and what he wants is very difficult.
I believe social classes have defined our society in many ways. In America, they separate people into three different classes: the upper class, middle class, and the lower or working class. Based on wealth and various occupations, social classes determine the population’s status in society. Social classes today define individuals and influence their actions. Although people born in a certain class may choose to stay there, they also have the choice of leaving.
In the United States, people are categorized into three main social classes. The first social class is called the lower class. In the lower class, there are two levels; working poor and underclass. The people in the lower class are right above poverty and have trouble being able to hold their own. In the working poor section of the class, the people in it are in the higher part of the lower class.
Imagine a life where people were placed on a tier right after birth and if a person just so happens to be born into the bottom tier then, they are probably poor for the remainder of their life. This is social class in America. There are four different social classes in America; the lower class, the working class, the middle class, and the upper class. In The Funeral Dress, every character has a place in one of these social classes. The characters in the book offer a view of real world America and how an individual's social class can determine how they are treated by society.
San Andres I is one of the smallest barangay that can be traced at Bauan. It has 93 houses and 544 citizen, 304 of them are male and 240 are females. The number one occupation of the people here is fishing since they are near to coast. Water pump is the primary source of water supply here but, sometimes water here is a little bit salty. There is also a Barangay extraterritoriality disputes which others called Global Marine System's territory that was part of Barangay San Roque.
Location Figure6. Site Location: Barangay 317 Santa Cruz District Barangay 317, Santa Cruz District (1784 Tiffany Suites Alvarez St. cor A. Mendoza St. Sta. Cruz, Manila) is the location for our kitchen space since it is close to our target market which is composed of 15-24 years old male and female. Also we choose this location because it has a lower rental fee and it provides us convenience since we are closer to our suppliers and our customers. The barangay population is 1,272 with the majority of the population composing the first class income