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Barangay Market Analysis

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CHAPTER 5 MARKET ANALYSIS Market and Target Market Overview In the barangay of Sampaloc and Sta. Cruz, we chose 15 barangays where we will direct sell. The barangays are Sampaloc(Brgy. 399, 464, 467, 468, 469, 474, 476, 489, 520) and Sta. Cruz (Brgy. 311, 315, 317, 318, 325, 342), Manila.Previously, we chose 20 barangays but decided to lessen the targeted barangay so the area of focus wouldn’t be so wide. We want to make sure that every demand will be met. Each barangay has small population (600 to 1,300) so we chose those 15 barangays in able to cover our operating expense In choosing the area, we looked at the barangays which are close to schools [e.g., University of Santo Tomas, Mary Chiles College, Ramon Magsaysay High School, and Far …show more content…

Based on the data, we can conclude that the Students population is higher and these results give a positive impact to our target markets who are students. The figure above shows the following results: 44% consider the taste of the food, 33% consider the value for money, 10% consider the appearance, 7% consider the packaging and 6% consider the consistency. From these, we can conclude that the consideration of buyers with regards to food quality is quality greatly dependent on the taste of the product. Therefore, as food manufacturers we should pay greater attention to improving the taste of our products in the accordance to the preference of the consumers. The figure above shows that 32% of the population of the respondents C, 25% belong to the class E, 23% belong to the class D, 16% belong to Class B and 4% belong to Class A. from these results we can conclude that the majority of the population belongs to the middle class which is class C. Class C and Class D also contribute a great portion with regards to the social class. Based on these results we realized that our target market Social Affiliation is Class C since we considered our product as a “pang-masa”

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