Barclays Advantages And Disadvantages

1833 Words8 Pages
A new service of automatic cash dispensing machines or (called as robot cashiers, in that era) was introduced by Barclays in June 1967 in order to allow the Bank to operate a 24x7x365 days. By the 1970s the machines had been refined in order to offer not only cash but also bank statements and deposit facilities as soon as the customer entered their card and personal identification number. In 1975, a more sophisticated auto-teller-machine (ATM) service, called 'Barclaybank ', was launched. The first two branches to offer the new machines were High Street and Cornmarket Street, Oxford. The machines were operated using a plastic card bearing the name Barclaybank. In 1986 it was decided to link the auto teller machines of Barclays, Lloyds,…show more content…
Meanwhile the 90s also saw the establishment of Barclaycard International, which led to direct expansion into several countries including Germany (1991), France (1998), Greece and Spain (1999), Botswana (2001), Italy (2002), Portugal and Egypt (2004). Barclaycard is now present in over 20 countries. During 2000, Barclaycard and Nomura launched a virtual shopping mall called IndigoSquare, which was replaced by Shopsmart in 2001, following Barclaycard’s acquisition of the site. The same year, Barclaycard announced the sponsorship of the FA Premier League in a £48 million deal, followed, a few months later, by a specially designed Premiership Barclaycard. 2002 saw the start of Barclaycard Direct, providing mortgages, insurance and savings products, and of Nectar, a customer loyalty scheme in which customers could collect points through designated shops and services. In 2004 Barclaycard was completely re-branded, with actress Jennifer Anniston, and, later, comedian Jennifer Saunders starring in the accompanying television adverts. Sponsorship of the FA Premiership passed to Barclays after three successful…show more content…
Core values: The bank’s global presence was a positive aspect in promoting diversity at workplace. There have been several cross cultural teams which contributed to the new ideas and the deployment of such ideas reduced cost and improved efficiency in the bank. From a people aspect and exploring the cultural dimensions, Barclays’ core values were claimed to be Respect, Integrity, Service, Excellence and Stewardship. The employee retention policy not to lose the brighter talent at Barclays was well recognized as part of the UK employee work-balance program conducted across all service organisations in UK. The customer focus was inherent in the e ways of working. This was tied back to the employee satisfaction program with the tagline – “We serve employees to serve our customers”. From the initiation of the last decade when Bob Diamond became the CEO of the bank, there was a significant change in the cultural dimensions of the organisation. More importance was given to the technology and the vision was strongly communicated across the bank about the future plans and the ways of

More about Barclays Advantages And Disadvantages

Open Document