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Barista Marketing Strategy

2019 Words9 Pages

SUMMER PROJECT REPORT SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF UNDER GRADUATE DEGREE IN BUSINESS ADMINISTRATION

Marketing strategies of
Barista vs Café coffee day

SUBMITTED BY:
RAGHAV GOYAL
BBA (2013-2016)
Roll No. : F-19

FACULTY GUIDE:-KUSHI SHARMA
ENROLLMENT - NUMBER: A3906413088
COURSE &BATCH: BBA(G) 2013-2016

AMITY SCHOOL OF BUSINESS, NOIDA
AMITY UNIVERSITY – UTTAR PRADESH
Introduction

My topic for the Summer Project is to study the Marketing Strategies of Café coffee day vs. barista. Café coffee day is an India brand chain and barista. Is a espresso chain bars in India. I have chosen this particular topic because the youth as well as the adult population of the nation loves the brand. Both are rich in high quality and one …show more content…

Areas Needing Improvement
Both Barista and Café Coffee Day have failed to meet expectations or not satisfied potential in specific zones. The regions are shortcomings which need to be enhanced, as that both can wipe out any drawback that may have, and enhance client fulfillment. The mail zones requiring change, in light of the Case Studies & Market Survey, have been distinguished as takes after.

Barista
1. Normal taste & nature of items:
As per the business study, other than their Dessert, Barista got just a normal rating for the taste & nature of their items. Considering their solid brand picture of being the espresso mate 's conventional spot, they have not performed up to desires around there.
Client impression of Barista 's costs and quality for cash are very negative. Despite the fact that the costs of Barista and Café Coffee Day are very nearly indistinguishable, Barista is still seen as the more costly brand. Café Coffee Day
1. Powerless brand picture:
The Café Coffee Day brand, despite the fact that unmistakably a young turned brand, fails to offer the force and quality anticipated that will keep up brand unwaveringness. The brand doesn 't extend an agreeable picture to clients about what Café Coffee Day is

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