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Barnes And Noble Essay

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I. Strengths – Barnes & Noble has the following strengths:
a. Reputation recognized by consumers
b. Multiple business channels
c. Discount price strategy
d. Physical store, which provides customers an in-store experience that is not available in the online marketplace
II. Weaknesses – Barnes & Noble has the following weaknesses:
a. Limited experience in the e-book industry
b. Lack of technological support to transfer from a traditional, physical book retailer to an e-book retailer
c. Large amount of physical assets that may become sunk costs in the e-reader/e-book market
III. Opportunities – Barnes & Noble was faced with an opportunity to enter the e-book market due to the growth and profitability this new market could bring to the company.

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