Barney Kroger And The Grocery Chain
“Be very selective. Never sell a product you would not want to buy yourself”, these words were the founding axiom of Barney Kroger and the grocery chain that bears his namesake. Mr. Kroger understood that in business, a good name is a commodity in itself and he governed his company accordingly. He intended to build his name in the grocery business by providing the best possible products, along with excellent service, selection and value. Raised as the son of a merchant, in 1883 Barney Kroger invested $372, his entire life savings, to open a grocery in downtown Cincinnati, Ohio. Mr. Kroger was a pioneer in the grocery business; this is evident by his vision in seeing the benefits of being self-contained. Independent bakeries were the key providers …show more content…
Mr. Kroger’s eye as a discerning businessperson allowed him to see how by manufacturing the products he sold; he could further increase his income. Beginning at the launch site store in Cincinnati, when farmers came in with their produce, he would buy much more cabbage than he could ordinarily sell to his customers. He would take these cabbages to his mother’s house, where she would use her favorite recipe to turn them into sauerkraut that was incredibly popular with his customers of German …show more content…
Kroger provides basic grocery items, but they also cater to those who prefer organic vegetables, and natural foods, and most stores have delis with meals that are hot and ready to eat. There are more than 2,255 in-store pharmacies in the Kroger chain that filling nearly 180 million prescriptions a year. A fact that is often over looked is that Kroger is now the reigning king of floral shops, selling enough bouquets and arrangements to be the world’s largest florist. Fuel centers in more than 1,445 Kroger locations appeal to customers who enjoy the convenience of getting their groceries and gas for the week all in one
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