The Five Concepts Of Marketing

Marketing is pushing the customer towards a certain product to buy or also to make the customer eager to the need of a certain service. (American Marketing Asociation, 2013) The process of marketing is divided into five main concepts listed below:

First the production concept, second, the product concept, third, the selling concept, then the market concept, and finally the social marketing concept; these are the five main and basic concepts of marketing. (Kotler, 2000) The idea of marketing is really old; its history is extended to more than one century in the past. Due to the long history of marketing, marketing has passed through evolution; furthermore, marketing was divided into five Eras, with each with its own characteristics. This division

The first concept of marketing is the production concept, which is manufacturing low-cost products in vast quantities instead of products that meet the customer requirements; in other words it is the customers themselves who prefer the products which are available in inexpensive costs. The second concept of marketing is the product concept, the idea that the quality of product is what really matters, in addition to the fact that it will be sold without great advertising or marketing; it is also proven through experience and examples that the consumer will remain loyal to the good product which meets his/her requirements. Third the selling concept, which believes that if the customer is not moved or motivated by a stimulus to buy a company’s product then the customer would not buy the company’s product; so the company needs to aggressively create advertisements that will push their sales up. Unlike the other concepts, the fourth concept which is the marketing concept mainly focuses and cares for the needs and wants of the customer or in other words, the buyer. This concept is the best concept of the five main concepts of marketing because this concept fulfills any company’s goals if only performed in the right way; it can also give a company’s product an advantage over the competitor’s products. (Kotler, 2000) Finally the last concept of marketing is the social marketing concept, in which its own ideas and beliefs are almost

The first era is the production era; which started after the American civil war until the 1920’s. The main goal of many producers was to produce as much as they could because there were unlimited kinds of products. (Nickels, McHugh, & McHugh, 2016) Secondly, the selling era; this started around 1920 exactly after the production era and lasted till 1950. Due to the new inventions, businesses by the 1920’s had developed new techniques, precisely in the mass-production field. Therefore, companies differentiated between producing and selling and some few companies offered post-sale extensive service while others used advertising in order to persuade the customers to buy their product instead of those of others. The third era is the marketing concept era. (Nickels, McHugh, & McHugh, 2016) The marketing concept era came to life due to the incredible increase in the consumer’s demands after the end of the Second World War; precisely because of the returning soldiers’ start of new lives and creation of new families. The marketing concept era is divided into three main parts. (Nickels, McHugh, & McHugh, 2016) First, the customer orientation which is figuring out what does the customer want and providing it. Secondly, the service orientation, which is unifying the idea of customer satisfaction for every employee in the organization. Third, the profit orientation which states that: it is important to focus on the goods and services that