Baskin Robbins Case Study

814 Words4 Pages
Franchise is an authorization granted by a government or company to an individual or group enabling them to carry out specified commercial activities. The franchise companies usually providing a broadcasting service or acting as an agent for a company’s products. So there are many company categorized as a franchise company such as KFC, Pizza Hut, Domino’s Pizza and Marry Brown. Baskin Robbins is also one of the company that categorized as a franchise company. As Fried Junk (Oct 18) said, Baskin-Robbins was founded in 1945 by brothers-in-law Burt Baskin and Irv Robbins from the merging of their respective parlor ice creams, in Glendale, California. It claims to be the world 's largest chain of ice cream specialty shops, with 7,300 locations, including nearly 2,500 shops in the United States and over 4,800 located internationally as of December 28, 2013. Baskin-Robbins sells ice cream in nearly 50 countries. The company has been headquartered in Canton, Massachusetts since 2004 after moving from Randolph, Massachusetts said by Site editor on Oct 18. According to the Baskin Robbins Company’s history said that, the Baskin-Robbins ice cream parlors started as separate ventures of Burt Baskin and Irv Robbins, who owned Burton 's Ice Cream Shop (opened in 1945) and Snowbird Ice Cream (opened in 1946), respectively. As Site Editor (Oct 18) said that, Snowbird Ice Cream offered 21 flavours, a novel concept at that time. When the separate companies combined in 1953, the number of

More about Baskin Robbins Case Study

Open Document