Baskin Robbins Market Analysis

Market Research Analysis for Baskin Robbins

This marketing report has studied and analyzed on Baskin Robbins in City Square Mall Johor Bahru. Researches have been done to collect data and their marketing pace through out their success expansion in this business. It is one of the largest market in ice cream shop in the world created in 1945 by Mr. Irv Robbins and Burt Baskin in Los Angeles. In 60 years of operating, this business has expanded to more than 7000 stores in almost 50 countries from every region of the world today. All their products are fully imported from US to maintain their premium quality and taste and ensure that customers are being served with the unique and original flavors of this ice-creams brand. Famous for its “31” trade

Baskin Robbins introduced the Ice Cream Cake which is a big hit for the business. The 31 flavours that are in store also gives the consumers a great variety of choices and they get to try different flavours that are offered every month. Products that are available besides ice cream are milkshakes where are made with any ice cream according to the consumers preference , yogurt smoothies, flavours blast, Waffles and ice cream cake. These can impress the consumers and give them the opportunity to experiment with different assortments of great flavours to satisfy ice cream lovers’ taste buds out there. There are also certain flavours offered in store that are less sugar or frozen yogurt flavours for those who are conservative about their health and yet want to indulge in the rich sweet goodness of their ice creams. Some of Baskin Robbins outlet also provide delivery service where they send your

Pricing Strategy

The price of the products are relatively cheap combined with the variety of choices that are served compared to the other companies in the market such as Haagen Dazs, Swensen’s and Ben & Jerry’s. They also promotes their product during seasonal period and give discounts to every purchase from Baskin Robbins counter. Baskin Robbins are quite generous in giving promotional value and discounts to the customers

Over the years, they have made a lot of changes and effort in maintaining the quality of their products and techniques have been carried out to ensure that the customers are getting the best from their brand. They have done a remarkable job in maintaining this business up to this point. It shows how the marketing promotional steps that they take did result to a well known branding combined with the best quality ice cream that they serve as well. This report has shown some of the research that has been found and the analysis of this business and how they work to overcome their competition in the market in a productive