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Baskin Robbins Marketing Plan

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What will appear into your mind when somebody mentions about ice cream? Yes, you are right! Is Baskin-Robbins. As we know that, Baskin-Robbins is the famous brand that spread out extremely faster to the worldwide in a short time. From now on, there are more than 700 Baskin-Robbins stores selling one of the best quality of ice-cream around the world. (Baskin-Robbins 2011) They use the high-quality ingredients such as superb of ice cream, an inconceivable recipe library, and specialty frozen desserts to attract and maintain the loyal customers. As the founders of Baskin-Robbins, Burt Baskin and Irv Robbins are strongly believing that people must take a selection in these 31 flavours of ice-cream by one for every day of the month. So, they will let customers taste the sample of the ice-cream …show more content…

Until the year 1947, Baskin-Robbins is a company that created by two brothers-in-law which are Burt and Irv in the USA. Baskin-Robbins Ice Cream took part in Los Angeles County Fair and succeed to get the first Gold Medal. It has been the winner every year since then. (Baskin-Robbins 2011) In 1985, Korea opens its first Baskin Robbins and promoting the high quality ice cream to the market. By providing a more healthful choice of ice creams, coffee, and other beverages, BR Korea will lead to change Korean in people dining-out culture. (SPC group 2013) In 2005, Baskin-Robbins offer creative and top quality ice creams all over the world to celebrate 60 years’ anniversary, with a more than 1000 flavours collection in the Flavour Library. (Baskin-Robbins 2011) In 2007, Baskin-Robbins create a whole new shop design with the universal growth plan. The number “31” which is telling customers the number of flavours provided by the company and three colours in the logo such as pink, blue and white. Each colour represent their own meaning. (famous logos

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