Bass Pro Shops Swot Analysis

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Bass Pro Shops is a unique retail store that sells high quality gears for many outdoor activities. Not only can you buy the best merchandise on the market, you can also experience workshops and life-like outdoor theatres located in the stores. It started as a small homemade bait shop located in Springfield, Missouri; it slowly making its way to having 50 retail stores in the United States. SWOT analysis consists of a company’s strengths, weaknesses, opportunities, and threats. Bass Pro Shops have several strengths. First, Bass Pro Shops have done a good job in striking the five senses of customers. This is executed by providing the actual application of the products their selling. They currently offer outdoor activities such as fishing, hunting,

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