Holiday Inn Hotel
Everything started in 1777 year that William Bass inaugurated a brewery in Burton in the UK, posterior the business was changed from a national brewer to an international hospitality company, in 1949 the premier InterContinental hotel set up in the city of Belem in the north of Brazil. InterContinental Hotels & Resorts brand started to expand and developed into the first international luxury hotel brand in the whole world and Bass gain it in 1998, in 1952 the business man Kemmons Wilson opened the first Holiday Inn Hotel in the city of Memphis in the state of Tennessee in the USA. His idea of it was while he was on a family holiday to Washington D.C, where he saw a demand of an affordable and comfortable places for families to stopover, Bass …show more content…
In 2004 IHG introduced a brand-new boutique Hotel Indigo with respectively well designed to reflect the local culture and history of the region. In 2005 IHG sells all holding in Britvic Plc to target mainly on hotels, Staybridge Suites brand started in the UK after the incredibly achievement in North America, two years later in 2007 IHG published a 1$ billion relaunch of the Holiday Inn Brand Family, involving Holiday Inn and Holiday Inn Express the year after Holiday Inn Resort was set up promoting as an amazing destination for a family to have a good holiday and enjoy their time, in that year 2008 IHG gets into timeshare market by the introduce of Holiday Inn Club Vacations, this was made by an alliance with Orange Lake Resorts which was launch by Holiday Inn founder Kemmons
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Shoreline Vacation Rental
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1384 Words | 6 PagesHoliday Inn is a world wide chain and its international functional strategies will always yield profitable returns. The potential customers are from all over the world. It has been noted that the holiday inn company has given the market such as Europe, Asia, America with regards to their social-cultural needs. Holiday Inn, like all other hotels has established a good system in determining the needs of the market. The company uses the concept of product, personality, behaviour of the customer and purchasing to its advantage.
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Intercontinental Hotel Group Case Study
1617 Words | 7 PagesInterContinental Hotel Group (IHG) is among the largest hotel of the world and comprises of hotel seven hotel brands. Such as Holiday Inn, InterContinental, Hotel Indigo, Candlewood, Crowne Plaza, Staybridge Suites, and Holiday Inn Express. IHG also has to face the problem of credit crunch due to which their performance and growth has been impacted adversely. This hotel enjoys strong presence in the era of economic uncertainty such as credit crunch and fears of recession because of its famous brand Holiday Inn. However, in these years of crisis the share of the group dropped by about 50% because of presence of credit crunch.
Hotel Variability
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