Bata Swot Analysis
Introduction:
Bata is a global footwear and accessory manufacturer and retailer with headquarters located in Lausanne, Switzerland. Organized into three business units: Bata Europe, Bata Emerging Market (Asia, Pacific, Africa and Latin America), and Bata Protective, the organization has a retail presence in 70 countries and over 5200 retail stores and production facilities in 18 countries.
History
Foundation:
The company was founded on 24th of August 1894 in Zlin, Moravia by Tomas Bata whose family had been cobblers for generations. They had employed 10 employees with a fixed work schedule and regular weekly wage. In the beginning he was facing financial difficulties and debts, So he decided to sew canvas shoes instead of leather shoes as
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Mission:
The Bata Environmental Mission Statement is:
• To protect our people, Customers and communities.
• To protect our natural environment in order to help sustain human development.
• International guidelines have been developed in the areas of environment, health and safety.
Goal:
The goals of this Company are:
• Provide right products to the consumer,
• Provide high quality consumer service’
• Input high quality product
Culture:
Bata companies have a tradition of being good corporate citizens and seek to contribute to the well-being of the countries and communities where they operate.
Bata strives to develop long-term partnership with its suppliers and business associates.
Each Bata company around the world is committed to ensuring that operations are conducted ethically.
Core Values:
• Constant innovation in design and product development • Superior customer service • Excellence in operational and commercial execution • Entrepreneurial spirit and passion to win • Teamwork in international environment • Trust and respect for our employees • Adding value to the
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Many of them are women who are decision maker so the city store concept of Bata can attract them as whole of the family footwear can be available there.
• Consumer like differentiated products. They like to shop in a store where they serve the whole family.
• More competition results in more campaign for products.
• Business Expansion in Shoe care products
• Utilize outsourcing especially the synergy sources to achieve competitive pricing
• Market expansion opportunity in high fashion & value for money footwear market for all categories of shoes through Retail channels
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