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Swot Analysis Of Batavus

877 Words4 Pages

Batavus is a bike specialist from the Netherlands for developing and producing quality bikes including popular electric bikes. As one of the biggest Dutch bicycle manufactuter for over a hundred year, it has a great incentive to internationalize. Batavus’ main competitors like Gazelle and Giant are in the process of internationalizing as well and Batavus cannot afford to stay behind. What’s more, the company has already reached its targets on the European market so now it is hungry for a new challenge in the North and South American market. This report focuses on the Canadian market and will give a detailed analysis on whether Canada is a suitable target for Batavus to import their electirc bicycles. 1. Rough Investigation of Canada 1.1 Political Environment The political environment of Canada is measured from three dimensions, corruption, political stability and trade relations. According to the …show more content…

Looking through the political stability index provided by the World Bank, we can find that Canada ranks 15 in the 191 countries. As Netherlands ranks 24 in this chart and USA ranks 60, the political stability of Canada is exceeding high by comparison, which proves that Canada performs well in political environment. The government website shows that relations between the Netherlands and Canada are strong. “Canada is an important partner and ally of the Netherlands, sharing similar views on international peace and security issues. Besides good political relations, the two countries also enjoy close economic, cultural and social ties.” The Netherlands is the second largest investor in Canada. Dutch businesses are active in sectors including oil and gas, chemicals, maritime industries, technology and financial services. In conclusion, the political environment of Canada is very suitable for Batavus, thus under this criterion Canada will gain the score

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