Fifth, compare TAMC’s rewards data with competitors’ reward practices to decide what rewards are most beneficial to include in the L/D unit’s reward package (Heneman et al., 2012). Sixth, create a job reward preference matrix using intrinsic and extrinsic rewards that TAMC’s L/D unit needs to improve to retain its’ nurses (Heneman et al., 2012). Seventh, disseminate the job reward preference matrix to L/D staff nurses and verify these rewards are the most important elements they want included within their reward packages. Lastly, incorporate these rewards into the nurses’ performance and compensation plans to guarantee they attract and retain the most qualified nurses on TAMC’s L/D unit (Heneman et al.,
As a consumer what are the qualities that you seek while choosing a soap for yourself ? What can be the advantages and disadvantages of not using chemicals in soaps ? What production process does the company currently follow ? What according to you could be an alternative cost and time effective production process to maximize output ? Suggest a strategy for the effective production of their upcoming new range of
They would be willing to shop in discount stores and buy substitute brands if the value of Shiseido or other designer brands (such as Lauder, Lancome, etc.) is not demonstrably higher. Personality and self-concept are especially important in cosmetics, because, as the case notes, cosmetics are an image-driven product. How consumers feel about themselves and about how cosmetics help them will drive their shopping behavior. If women feel the need to improve as they have in the past, they will be more attracted to products
The promotional Strategies main aspects are Personal Selling Sales promotion Public relation Advertising Direct marketing The promotional marketing strategy is linked with the CSR to execute the strategy effectively. Many of the company use the issue like health and hygienic education end then factor which attract the customers the proportional marketing strategy can be widely used in small scale industries or a startup industries by using some aspect of it. P & G( Procter and gamble hygienic & health care limited) The P & G company is more into the health and care & cosmetics & they too have a long range and production and the product of the company are made in keeping meld the health and need of consumers . the product are varied according to the men, women, kids and their needs . the products of the P & G are effective and worthy and much known is the consumers because of its marketing strategies .
The purpose of the name change is to build the hospitals brand image. Therefore the name itself should be aligned with trying to build a positive and visible image for the hospital. In changing the name, the marketing team must search for modern name such as Medical Center or Specialist Hospital. In my opinion, Mary should do professional training to nurses to enhance the efficiency and productivity to them in the same time eliminates the medical errors. Thus, will be less pressure on doctors, advertising that we have best training for nurse which mean good reputation, and patients
Thus, it is recommended that the marketers focus on increasing such awareness among people which would in turn help in building brand image. Further, it was found that quality of the products of the brand works towards building brand trust among consumers. Thus, it is recommended that companies offer their consumers with high quality products and no compromises are made on the same. This can foster a lasting relationship between consumer and the brand. It is also recommended that since the young adult consumer is largely affected by the brand image, marketers try to focus more on luring them as consumers and target them directly in their advertising tactics.
Know the customers you are targeting. Expand your product title by describing it. Lure your customers. Let them want to know more about your shop or listing. For instance, if you are marketing a handmade soap, talk of the color and what is made with.
By focusing on segmented parts of the market and differentiating itself from others through innovation while maintaining its core philosophy the brand continues to present itself with a valuable opportunity where it can penetrate and dictate it 's position on the market by gaining competitive advantage over others. Therefore it is recommended that Lifebuoy maintains it 's basic philosophy of Hygiene and health solution soap bar at Affordable prices as it continues to serve the company well and help create solid ground for a long and lasting journey in an ever so versatile and dynamic market. It is also recommended that the Brand continues to expand its horizons by reaching out to markets in developing countries in other remote areas of the world. For instance in some countries of Africa where people are in need for affective hygiene and health products at prices that can serve those who earn much lower incomes. Last but not least, a final recommendation lays on the necessity for Lifebuoy to seek constant product development and innovation through R&D (Research and Development) in order to stay up to date and continue to seek excellence in maintaining a perfect combination of quality and
However, the company must maintain the quality of the soap if it is going to win the confidence of the consumer. Depending on the price elasticity, price has effects on the demand of the product as well as the sales revenue of a company (Hanssens, Pauwels, Srinivasan, Vanhuele, & Yildirim, 2014). In this context, Himalaya should consider setting the price at a level that complements other aspects of the marketing strategy. In setting the price, the company must take into account the differential value or the value that the consumers attach to the attributes of the brand as compared with other brands and the reference value or the value that the consumers attach to these other
Understanding the various dimensions of brand equity would help the organizations to know the value provided by the brands to its consumers. Marketers have to select appropriate brand elements for creating positive brand equity. The effectiveness of brand building of organizations would ultimately depend on the success of its brand elements in creating positive equity among its customers. To bring a clear picture of brand equity it becomes necessary to understand its different approaches. Brand equity for the purpose of this research is discussed in detail from customers’