CHAPTER 3 MARKET ANALYSIS Market and Target Market Overview Total Population Bathe plus Beauty, an online skin care retail shop, will market its products to females of National Capital Region, or also named as Metro Manila, to ages eighteen to forties. The population data are all based from the actual data from Philippine Statistics Authority for years 2000 and 2010. These actual data of 2000 and 2010 will be use to project population of females in NCR 2015-2018 using a straight line method. The method is to subtract the population of 2010 with the population of 2000 and then divide it by 10 to get the population increase that will be added to 2010 population to get the 2011 population and so on. The age group is computed through dividing equally the age bracket population then transferring …show more content…
Middle class is the income class we are aiming because they gain average monthly income of PHP36,934. According to the table of Average Monthly Income and Expenditure of National Statistical Coordination Board this income class spends PHP905 for personal care and effects where the company’s products are categorize. 2.45% of the income of a middle class person goes to personal care and effects where Bathe plus Beauty’s products are categorize. Primary Target Market The business targets Metro Manila because people in this region have high population of online shoppers. Online shoppers of bathe and beauty products are the primary target market of the company since it is an online shop. Demand And Supply Analysis Bathe plus Beauty introduced its first two products to the market on the third week of July 2014. These soaps are named as “Oaty Milk” and the other one is “Oceanic Mint.” The company produced 12 bars of each kind for their first supply of products. After a week it is followed by another introduction of a new product which is the “Tomato Soap” which is also 12
It leads through the whole process of the products and how it has changed throughout the years. This book was written by David Courtwright and
ULTA Beauty is the largest beauty retailer in the United States of America. It is also a premier destination for cosmetics, fragrance, skin, hair care products and salon services. It opened its first store in 1993. It offers more than 20,000 products frim over 500 well established and emerging besuty brands in all categories and price points. It also offers full-service salon in each of its stores.
Figuring out your target market is a very important first step to figuring out a new marketing strategy for a company. The company my group chose was, Dave and Busters. Dave and Busters is an American-style entertainment center, featuring a restaurant, sports bar, and an arcade. There are many things that influence the demographic of a target market. In this paper I will analyze the target market demographics for our company; Dave and Busters, and explain why these demographics are so important for the financial side of Dave and Busters.
Elites’ taste were commonly adopted by people with lower income and status through the process of refinement which created the middle class. However, the middle class had to work in order to purchase all the material objects like tableware, china, carpets, and clocks. They earned extra income from household manufacturing. Thus, the middle class dealt with textiles and quilting to earn money and comfort. They were used to create family clothes or exchanged work with other people to create a strong fabric used to create summer working dressses.
Sally Beauty Holdings, Inc. (SBH) is one of the largest international beauty supply retailer and distributors in the United States. Sally Beauty Holdings ranks as #643 on the list of Fortune 1000 Companies. According to Sally Beauty Holdings 2013 Annual Report, the company has $3.6 billion in revenue and $261 billion in net earnings. The company operates under two segments, Sally Beauty Supply and Beauty Systems Group.
EFV GMA Task 1: A1. Describe the target behavior: When given a non-preferred task, specifically a difficult independent work involving reading comprehension or math problem solving by his 4th grade general education teacher in Dexter’s classroom, Dexter 9 out 10 times flaps his hands speaks loudly and refuses to do the task until he is removed from class. Thereby avoiding all steps of completing the work. A2. Determine the antecedents/triggers for the target behavior: Prior to the target behavior, his 4th grade teacher in the classroom assigns a task to complete on his own that is challenging for Dexter involving reading comprehension or math problem solving.
Diversification: Upstream integration with suppliers, Sephora exchanges data collected from their digital channels with their manufacturers for new products development. Role of Sephora digital channels in company’s marketing mix Product: Sephora has more than 250 brands with approximately 13,000 products which include skin care, makeup, bath, fragrance, beauty accessories, hair products as well as other beauty and body care products and each of these categories has various sub-categories (CNBC, 2017). The company's product offering is able to meet the diverse customers' needs. Even though most of the products sold by the company were manufactured by so many other brands, each of these brands have a different product concept which aligned
Market Segmentation: To be of value market segments must be measurable, substantial, accessible, differentiable, and actionable (Kotler & Keller, 2012). Segmentation of demographics for Costco is vast as the current product offerings include all genders, ethnicities, incomes. age groups, and social classes. When considering demographics, it is important to consider the average or typical characteristics of the target market. As mentioned earlier the target market or focus for this company is supplying the small- to medium-sized business and targets the middle- to high-end consumer with its private label brand Kirkland Signature.
Targeted Advertising: Helpful or Hurtful? Technology has challenged the rules of privacy, and people are questioning if privacy is a necessity anymore. Technology, specifically apple products such as iPhones, is a need in many people’s lives, and they cannot imagine not being able to check their phones for the weather or to ask Siri to find the closest restaurant. Unfortunately, people do not realize companies use technology for targeted advertising, which is an invasion of privacy. An invasion of privacy is when people’s private information is used to influence them and is given to other people or companies unknowingly.
The growth stage enters after surviving from the birth stage. Chanel N’5 perfume new version falls in this stage and at this stage, the sales increases rapidly and the profit reaches to the peak. (3)So, there will be many
3. Chapter 2 – Methodology 3.1 Introduction This chapter challenges all levels of knowledge, according to the ‘Bloom’s taxonomy’ method. Within this chapter the aim is to focus on a specific US clothing line called American Apparel, founded in 1989 by a Canadian named Dov Charney. Today, this company is based in all corners of the world, however its main quarters are in Los Angeles, California.
The target market of louis Vuitton in divided into two key segments, the wealthy middle aged women from 35 to 54 years old is the first segment while the fashionable young female adults from the age 18 to 34 years old who have income saved to buy one wishes. Average customer of Louis Vuitton are high level & social class people who are into fashion and very conscious as well. High social status is achieved by owning such products from Louis Vuitton. Demographic Segmentation Louis Vuitton has used Demographic segmentation to segment the market.
Segmentation, Targeting and positioning, also known as STP are an essential part in marketing today. This model is important for generating marketing communication strategies and it aids the marketers to prioritize schemes and deliver personalized and pertinent messages to diverse audiences. This approach is audience oriented rather than product focused in terms of communication, which results in conveying appropriate messages to the members who are more commercially appealing. Segmentation benefits the managers in finding out the area on which they have to concentrate on in terms of geography, demographics, social factors or behaviors.
1. In order to understand the success of Inditex’s best brand, Zara one has to understand their strategic choices, and at its core this revolves on having a good understanding of who Zara targets, and what makes this brand attractive. Zara’s most important target market can be understood by the use of demographics, they target young (18-40 year old) women, who are price-conscious with a mid-range income, and very sensitive to fashion trends.
Afterwards, the mother says, "You see, Palmolive is made with olive and palm oils, nature 's finest beauty aids! That 's why it 's so good for dry, lifeless skin. Its gentle, different lather cleanses so throughout, softens and refines skin texture…leaves complexions radiant!" Nell responds with, "I 'll certainly try Palmolive." Lastly on the bottom right hand corner of the ad, Nell says after trying Palmolive soap, "Bob 's so proud of me again, since I use only Palmolive, the soap made with olive oil to keep skin soft, smooth, young!