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Bathe Plus Beauty Marketing Plan

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CHAPTER 5
MARKETING PLAN
Main Issue
In this marketing plan, the owners of Bathe plus Beauty formulated strategies to gain the market’s attention and eventually be marked as provider of beauty for women. The strategies are carefully prepared according to the marketing mix– Product, Price, Place of distribution, Promotion, People, and Process. The strategies are done to be applicable for three years time for the business. All marketing efforts align with the vision, mission, and objectives of the business.
Overview
NCR has a total of 11,855,975 persons according to the census of National Statistics Office on May 2010. There are more than 80 online retailers of soap in Manila, Philippines. They have accounts in the different social media like …show more content…

The company will also be joining bazaars and weekend market.
Weaknesses
The owners of Bathe plus Beauty do not have great knowledge in developing an excellent website, which result to be the one of the weakness of Bathe plus Beauty.
Opportunities
The online stores of competitors are too complicated to browse and shop.
Threats
Competitors ' website is well-known and well categorized. Some has physical store in malls or in salon in Metro Manila and even in provinces in the Philippines.
Pricing
Strengths
From the survey of Bathe plus Beauty, different price points are identified. Price range of products will be lower than the competitor 's price.
Weaknesses
Prices might be too low and may be drastically affected when costs increase.
Opportunities
Competitors priced their products too high for the largest market of Filipinos.
Threats
Competitors ' customers care more on quality than their price.
Promotion
Strengths
Bathe plus Beauty has a Facebook page with 158 likes and good rates and reviews in it. The word-of mouth of recent customers helps in promoting the business.
Weaknesses
The Facebook page does not bring customers compared to the word-of mouth. …show more content…

The company wants to care for the consumers through showing its care for every woman. In Appendix, Exhibit 5, Bathe Plus Beauty cares every woman by providing what they need for their beauty and what makes easy for them to transact payment online. With that, the company can indicate the performance of the customer per day. With all of it, Bathe Plus Beauty strategize to make transaction of payments accessible to customers. the company want to give the fastest payment transaction for the consumers so that they will be having a hard time dealing with the payments. So for the consumers to accessibly transact their payments easily, the company will be having a Gcash payment transaction for the consumers where they could pay it through their cellular phones, which is more easier for the consumers because their cellular phone are just beside them, and in just one click, the consumers are able to pay for what they bought already. After that, the task of the company is giving the reference number and give the online receipt to the consumers. The resources needed for these are human resource and finance; where human resources need an employee for the payment checker which is one of the owners and a cellular phone for the Gcash payment of the consumers which costs about PHP3000. Applying for Gcash payment has no

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