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Bay Hotel Marketing Management Case Study

1128 Words5 Pages

Bay Hotel Singapore is strategically located near Sentosa Gateway and opposite Vivo city mall, one of the biggest malls in Singapore. They are a perfect location for leisure, corporate and staycations traveller. Proximity to Maple Tree Business Centre, Harbour Front Centre and nearby corporate headquarters such as HP, Meryll Lynch makes it preferred accommodation for all.
(https://pix6.agoda.net/hotelImages/296/296332/296332_15092019280036217698.jpg?s=1100x825)
Bay hotel widely caters to corporate and leisure traveller. Sales and marketing department has sales people focusing on specific market segments such as Shipping, Corporates, Online Travel Agents, Local Travel agents. Trade shows, site visits/inspections are some of the ways to reach …show more content…

This interview with bay hotel marketing manager examines that they have relationships between marketing, production, and human resources management, food and beverage and accounting department. It is possible to conclude that increasing interaction is taking place.
In Bay hotel Marketing manager take decisions - whether related to price, products, promotion - are affected by other business functions. Marketing should be focused on the customers’ needs in order to give them what they want.

1.3 Examine the role of corporate strategy in relation to vision, mission statements, SMART corporate objectives.

With the help of marketing manager we came to know that mission and vision are common and important elements of a company 's organizational Strategy. They develop organizational mission statements and vision statements, which serve as foundational guides in the establishment of company objectives. After developed mission and vision then they develops strategic and planning according to the objectives. A company 's mission statement is essentially outlining its purpose. Vision statements should not be confused or seen as the same as mission …show more content…

Different countries may have different beliefs and values such as spending more or less on certain products. Population trends such as an aging population can also affect business trends.

Technological Factors

Technology is vital for competitive advantage, and is a major driver of globalization. Some businesses may have better technology and stay ahead of their competitors.

2.2 Strengths and weaknesses of the business (SWOT) SWOT identifies the Strength, Weaknesses, Opportunities and Threats of a business.

Strengths
Strength are features of business which allows businesses to operate more effectively than the competition. In the hospitality industry, some strengths could be specialist technical knowledge, strong customer loyalty, good reputation and unique selling points of the products.

Weaknesses
These are areas where businesses may be facing difficulties. Some examples includes poor cash or lack of capital, a new competitor in a nearby location, insufficient market research data, poor reputation of the brand and poor communication with customers.

2.3 The methods used by hospitality or tourism organization to segment its markets.

Market segmentation is an important basis of many successful marketing

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