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Bbf Erdrich Ad Analysis Examples

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BF Goodrich Tires
Do you believe in adventure? Bf Goodrich believes that their tire can take you there. Bf Goodrich put an out ad in Motor Trend magazine, that grabs people who want to be professional driver. They do this by challenging the ever day driver by asking “are you driver enough”. They try to build a relationship between the company and the driver. Motor Trend ad grabs the driver by showing the adventure, you can have by riding on Bf Goodrich tires. It shows an aggressive driver on a snowy uphill climb. This reaches for the attention of the outdoors people. Bf Goodrich central value of this ad is adventure and this ad portrays the “Ideal” of Toyota Rav4 climbing the snowy hill, and the “Real” with information of the tire in the bottom half, and by challenging you to cure cabin fever. This Bf Goodrich ad of a car traveling up a snowy hill is a visual representation of adventure. The upper half of the ad shows a Toyota Rav4 climbing an icy and snowy hill. This Bf Goodrich ad grabs the attention of an outdoorsmen, by a slogan stating “You can’t cure …show more content…

It also has a slogan saying, “You don’t have time for weather to slow you down. So get out there and show winter who’s boss with the new Goodrich Advantage T/A LT tire” (Bf Goodrich). This makes it more appealing to the outdoorsmen, and it tells you that this is the tire you want for winter. However, the ad also hints at a challenge Bf Goodrich hosted in 2015 “#DriverEnough” (Bf Goodrich). This was a challenge between 10 amateur drivers to determine how well Bf Goodrich, newest tires would hold up. You are selected by sending videos of your new Bf Goodrich tires doing off-roading stuff or street racing stuff. The “DriverEnough” challenge winner would receive a free set of tires. This is how Bf Goodrich advertise extreme off-road and street performance tires by giving the driver ambition to be

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