Bbk Electronics Case Study Solution
The case is based in 2011. BBK Electronics, a brand known in mainland China but was not very famous globally at that time had entered into smartphone market in 2009. With various innovations and entrepreneurial behavior within the company, there were 2 subsidiaries (1 controlled directly and 1 indirectly) named Vivo and OPPO that were part of broader smartphone portfolio. The CEO of these companies faced stiff competition, not only from local Chinese players but emerging global player like Samsung and Apple. Nokia was the leader at this time but the industry was dynamic and changing very fast due to innovations from global and local companies. With attractive innovations under its belt and highly competitive local Chinese markets, BBK and its subsidiaries already started expanding to global markets.
With fair initial success in Thailand, and threat from companies like Apple, it was evident it had to test other global markets before going broader and getting consumers mind-share
…show more content…
It markets smartphones under the Vivo and Oppo, and headphones, Blu-ray players and headphone amplifiers under the OPPO Digital division. Thiers’ headquarters and production base are based in Chang 'an, Dongguan.
As per reports in 2004, BBK also made smartphones sold in the United States under the Philco and Memorex brands.
BBK was founded in 1995. BBK Electronics Corp., Ltd. is the winner of numerous awards, known for its excellent customer service and innovation, and having obtained ISO9001 certification. They have established a strict and efficient quality guarantee system in accordance with international standards, with three state-of-the-art factories in Guangdong, China, and many distribution and service centers around the world, the BBK network employs a global workforce of more than 15,000
Dick Smith Failure Case Study
1023 Words | 5 PagesThe first section of this essay focuses on the possible causes of corporate failures, including dominant CEO, poor strategic decisions and the failure of internal control.
Btec Business Level 3 Unit 9 P4
97 Words | 1 PagesFor my research task the fast food restaurant I have chosen is Nandos because Nandos originates here in South Africa. The quality of their food has always been good, have never a problem with Nandos in terms of service. I’m going to look at their concept of insurance and how it’s implicated for business. I will be also be looking at crime situation in our country and how it affects businesses and how does insurance related to the situation. Also I will take a look at two different types of insurance, know as compulsory and non compulsory.
Marketing Strategy: SWOT Analysis Of Blackberry
925 Words | 4 PagesCompanies are pressured to release new products faster than competitors. Another is increased competition for government contracts, has to compete with Samsung and Apple for contract
Pricing Strategy Of Chipotle
1450 Words | 6 PagesAnd achieve as a result, the growth for its brand, market share, and sales
Bose Corporation Case Study Solution
875 Words | 4 PagesQuality product is critical to just-in-time (JIT) purchasing system. Poor product quality from a supplier can disrupt the entire supply chain and result in expensive production. If Bose corporation receives a poor-quality that they need to send back to the supplier, entire Bose’s production processes disrupted. Such occurrences can shut down production line in some cases. Since Bose uses JIT system which minimizes inventory.
Gap Inc: Internal Analysis
1380 Words | 6 PagesPolitical Forces: The political stability is very important for the business to grow and last, according to that if the business has been operated in a politically unstable area, or in a country that is under a threat of wars that will lead to a loss for the business. Politics and governmental interferes is an important issue that is facing businesses and became a barrier in many situations. GAP Inc.
The Four Stages Of Huawei's Internationalization Strategy
1106 Words | 5 PagesAt present, Huawei's products and solutions have been applied to the world 100 A number of countries, service global operations Quotient 50 45 in the strong Home and 1 / 3 of the world Of the population. In the process of globalization, Huawei's overseas strategy learning from the key experience of the success of the Chinese revolution, that is, encircling the cities from the countryside. And this one, from 1995 initially, Huawei launched a long and arduous journey to expand the international market, starting with some third world countries in Africa and Asia. At present, Huawei has set up branches or representative offices in more than 10 countries, including South Africa, Nigeria and Kenya to further close to customers. Since 2008, Huawei’s
What Are The External Business Environment Of Huawei
1433 Words | 6 PagesThe external business environment consists of a set of external factors, such as economic factors, social factors, political and legal factors, demographic factors, technical factors amongst others, which are not controllable in nature and affects the business decisions of a firm. The external environment includes opportunities and threats which can impact on the marketing strategy of Huawei. As mentioned, marketers cannot control the factors of the external environment. However, they should try to understand the changes in the external environment and assess the impact of those changes on the target market. In fact, a proper understanding of these factors helps organizations to identify potential business opportunities and threats in the international market (Baines et al., 2011).
Apple Market Structure
1323 Words | 6 PagesQ1a. MARKET STRUCTURE OF APPLE INC Apple Inc. operates different types of market structure in terms of their different products. In the smart phone business, they happen to be one of the major players with their different models of the “iphone” which makes them operate in an oligopolistic market. Oligopoly arises when there is an imperfect competition in which there are just few firms producing similar products. As a result of high competition, monopolies, interdependence among firms there are just a few big players having the market power and making it very difficult for new firms to penetrate the market with their products.
Case Study Black And Decker
980 Words | 4 PagesEXECUTIVE SUMMARY Black and Decker is a manufacturing company which produces power tools and accessories, household products, security hardware and outdoor products. B&D has a good ranking both in Europe and US, which is 19 and 7 respectively. The company has a really strong market position with their products in the “consumer” and “industrial” segment, contrarily to their inefficiency in the fastest growing segment, “tradesmen”, which their rivals are really strong at. Accordingly, company wants to increase their market share on this segment and establish recognition of their brand on the tradesmen segment.
Nike's Advantage Of Globalization
1063 Words | 5 PagesA Familiar organization There are many familiar organizations that have successfully used globalization to expand markets and profitability. One of such organization is Nike Inc. Established in 1964 with the name ‘Blue Ribbon Sports’ (BRS) by Phil Knight and Bill Bowerman, the organization began as a distributor and importer of Japanese running shoes before embarking on a project to design its brand, which has become a household name in sportswear industry (O 'Reilly, 2014). Analyzing ways Nike Inc. has successfully used globalization to expand markets and profitability. There are various ways Nike Inc. has successfully used globalization to expand markets and profitability.
Conflict In Apple Company
1305 Words | 6 PagesIn some situations, conflict can be more constructive than destructive. In this paper we take a look at two technology giants,
Apple Executive Summary
1435 Words | 6 PagesExecutive Summary Apple has always surprised the world with its innovation starting from the invention of computer circuit board of Apple I in 1976 to world’s most successful personal computer and electronic device manufacturer. They brought revolutionary changes in user experiences in using personal computers and currently smart devices. The company was always under the supervision of visionary leaders and effective strategies applied by them made the Apple what it is today. The company faced several ups and downs during its operating timeline and remained successful in sustaining their position in the market as a leader. The Harvard Business School Case study of Apple Inc. focuses on the growth and strategic management of the company accordingly.
Samsung Case Study: Samsung Business Strategy
899 Words | 4 Pages1.2. International expansion Samsung Electronics started as one of the biggest suppliers of international high-tech companies producing chip, battery and memory. After a few years of experience, they extended their activities for the public market by producing TV, screens, micro-waves and so on. Samsung takes advantage of their
Pensonic Vs Pensonic
911 Words | 4 PagesRigourous efforts should be pursued seriously in order to remain relevant in the industry. In this globalization era, Pensonic should compete healthily with other corporations within the country and from other countries. On top of that, Pensonic should also send its employees for overseas training to bring in transfer in technology for further improvisation in quality and enhanced manufacturing capacity This is because quality and cost are two inseparable elements in business. In this respect, customers’ satisfaction is essentially achieved by low-priced products with uncompromised
More about Bbk Electronics Case Study Solution
Dick Smith Failure Case Study
1023 Words | 5 PagesBtec Business Level 3 Unit 9 P4
97 Words | 1 PagesMarketing Strategy: SWOT Analysis Of Blackberry
925 Words | 4 PagesPricing Strategy Of Chipotle
1450 Words | 6 PagesBose Corporation Case Study Solution
875 Words | 4 PagesGap Inc: Internal Analysis
1380 Words | 6 PagesThe Four Stages Of Huawei's Internationalization Strategy
1106 Words | 5 PagesWhat Are The External Business Environment Of Huawei
1433 Words | 6 PagesApple Market Structure
1323 Words | 6 PagesCase Study Black And Decker
980 Words | 4 PagesNike's Advantage Of Globalization
1063 Words | 5 PagesConflict In Apple Company
1305 Words | 6 PagesApple Executive Summary
1435 Words | 6 PagesSamsung Case Study: Samsung Business Strategy
899 Words | 4 PagesPensonic Vs Pensonic
911 Words | 4 Pages