Bcg Analysis Of Puma

• Political flimsiness impact the business.

• Jaguar attempt to grow its market in the Political stable nation and they get to be achievement.

• Political circumstances of outsourcing nation influence the business.

• Panther need to conform to any confinements forced on clients.

• New duty or tax forced by government influence the business. • Swapping scale variance influence the business as panther works its business in various nations

• Swelling increment the cost of merchandise sold

• higher rate of intrigue may influence the Financial Position of Puma

• Monetary log jam or downturn may influence the buyers buy and diminishing the offers of jaguar

• Expanding material cost and work cost greatly affects Puma.

SOCIAL TECHNOLOGICAL

• There is a danger of approval of work laws and natural issues.

• Harder business tenets may hamper the business exercises.

• Exchange consent to shield business operations is vital.

• Danger of agreement makes replicating of item is an extraordinary concern.

BCG ANALYSIS OF PUMA:

PUMA BCG Growth Matrix:

Companies that are large enough to be organized into strategic business units like puma face the challenge of allocation among those units. The BCG growth-share matrix displays the various business units on a graph of the market growth rate vs. market share relative competitors.

• Stars (Apparel)

• Questions Marks (Accessories)

• Cash Cows (Footwear)

• Dogs (Kids)

Cash Cow: A business unit that has a large market shares in a mature, slow growing industry. Cash cows require little investment and generate cash that can be used to invest in other business units.

Star: business units that has a large market share in a fast growing industry. Starts may generate cash, but because the market is growing rapidly they require investment to maintain their leads. If successful, a star will become a cash cow when its industry

It is the part of the company that brings in the least amount of money, so we will invest less money on producing this product. As PUMA is on a higher price position in the market, it doesn’t make much sense for the parents to spend a lot of money on clothes that their kids will grow out of in a few months.

We have made the BCG matrix analysis, incorporating all the segments that exist in PUMA rather than departments of (men, women and kids). We had thought to make a matrix of departments making the matrix analyzing the sales and the best seller products. However, in today’s market we see that the success or failure is not due to the department to which it belongs, rather the success or failure depends just on the products. Actually, it doesn’t matter if men are wearing women products or women are wearing men products, the product is what has an influence or its success or failure, not which department it is