ipl-logo

Bcg Matrix Case Study

938 Words4 Pages

BCG Matrix

BCG matrix framework by Boston Consulting Group to evaluate strategic business position and its potential for the brand portfolio has been created. It is divided into four categories based on venture capital in attractive industry (industry growth rate) and competitive position (relative market share) classified. The two dimensions and then they need to clean the unit and probability of cash to support the profitability of venture capital cash generated by it. The purpose of the brand will have to invest in company that which products are to invest.

Market Share
Has been acquired by a particular company over a specified period of time, it is the percentage of the total sales of the industry and market. Market share is calculated …show more content…

The 4 ways in brands are classified.
Dogs
Dog keeping a low market share compared to its competitors and a slow-operating in a growing market. In general, they are not worth the investment, they generate low or negative cash return. But this is not always the case. Some dogs may be profitable for a long time, and they can provide synergies for the defense to another brand or SBUs or a simple act for the competition. Therefore, it is always important that the deep analysis on the total or sell individual brands, or it worth the investment.
Cows
Cash cow should be offered the high most profitable brands to "milk" as much money. It should be "cow" Cash acquired from the stars, investments to support their continued growth. Growth must not investment companies share matrix, and then cause the growth of milk cattle, but only if you want them, they are to maintain their current market share. In addition, this is always true. Milk cows are usually large companies or SBUs, an innovative new product or process, which may be a new star. Support for the cash cow if she were able, these innovations. …show more content…

Cash and cash generators by you the user. The basic unit of the company to invest his money because they are expected to generate positive cash flow and the specific cash cow. However, any specific cash flows. This is especially true industry-changing new and innovative products quickly outcompeted by itself, which can be through the development of new technologies, so cash cow, will always be the star instead of two.
Question mark
The question mark is a trademark that must be considered in much closer. Many maintain cash amount of pain and loss using low market share rapidly growing market. It is the market share and the cash cow is likely to be a star to be later. Success is always a question mark and a wide range of investment and market share after winning the last two fights. Therefore, they are very close to considering whether they need to decide whether the investment is worth

Show More
Related

  • Hcs/404 Week 3

    537 Words  | 3 Pages

    2. Knowing one 's market share is important because

    Read More

  • Btec Business Level 3 Unit 5 P4

    1809 Words  | 8 Pages

    If a brand has a good reputation, customers and businesses, are more likely to purchase that brand. Examples include logos and packaging. (B2B and B2C Similarities and Differences , n.d.) These need to capture the attention of their customers because businesses have competition and therefore need to stand out.

    Read More

  • Giant Consumer Products Inc Case Study

    807 Words  | 4 Pages

    Giant Consumer Products In the case of Giant Consumer Products, Inc. (GCP), the background of this supermarket’s performance, specifically in the Frozen Foods Division (FFD), is reviewed and applied to promotional marketing decisions. Presented by Harvard Business School in 2012, Giant Consumer Products: The Sales Promotion Resource Allocation Decision provides a comprehensive overview of GCP’s overall financial stature, with insights into its FFD including industry and company context, promotional planning, execution, and allocation (Bharadwaj & Delurgio, 2012). In pursuit of further analysis, GCP’s case background can be reviewed and summarized by conducting a situational analysis, determining the core issues, evaluating alternative solutions, and providing concluding

    Read More

  • Temple Grandin Invention

    1009 Words  | 5 Pages

    These systems have improved the overall performance and yield of both dairy cows and beef cattle by assuring that they are less stressed when being

    Read More

  • Pricing Strategy Of Chipotle

    1450 Words  | 6 Pages

    Introduction The restaurant industry in the United States had annual sales of $ 631.8 billion and employs 12.9 million people in 2012. Even in times of recession there is little evidence that this industry has seen a decline especially in its fast food and quick service segment. But with a depressed economy with no immediate upward trend in the near future, majority of the customers indicated that they would either curtail their spending on eating or best maintain its current level which is certainly going to affect the future of many restaurants in the industry. Chipotle is part of the fast casual segment of the U.S industry with over 1,600 restaurants.

    Read More

  • Bark & Co.: Company Analysis

    879 Words  | 4 Pages

    According to Porter (2008), a strategy should create a long-term sustainable competitive advantage for a company. This can either be achieved by performing similar activities better than rivals meaning to have a higher operational effectiveness – or to have a unique and valuable position with a consistent fit among a company’s activities and some trade-offs. Bark & Co.’s strategic positioning can therefore be described as a highly needs-based one due to the fact that the company focuses on meeting the needs of a particular group of customers and therefore also creates a fit among all activities. Whether this strategy will lead to a sustainable competitive advantage and what Bark & Co. needs to consider in order to operate successfully in the Pet Product Industry will be evaluated in the following chapters of this

    Read More

  • Life Is Good: Case Study: Life Is Good

    1422 Words  | 6 Pages

    “CASH COW” in this case means as a royalty market which normally comes from the customers that interested in the company’s slogan or the business. “DOG” category means to the thing that company is not good at or not worthy to invest in particular area. In this case fashion is the thing that company has to improve but not literally focus on. “QUESTION MARK” means to customers which does not belong to any category, or it means to the group of customers that did not care about the brand value nor the philosophy of the company. Generally, this group of customers depends on their impression though the brand, this group of customer has the potential to become a “STAR” category, or it can degenerate to a “DOG” if they do not receive a good impression.

    Read More

  • Advantages And Disadvantages Of Henry Mintzberg's Prescriptive Schools Of Strategy

    1331 Words  | 6 Pages

    Firstly, the Boston Consulting Group (BCG) matrix that concentrate the market position of different products. Secondly, the experience curve and the Profit Impact of Market Strategies model which identified a number of strategic variables. Furthermore, competitive advantages model (Porter, 1985) which focus on five different forces in environment of organization, but suit with only stable market. Generic strategy was developed strategies under this school, especially it can identify position in the market. Advantages: -Provide content in a systematic way to the existing way of looking at strategy -Particularly useful in early stage of strategy development, when date is analyzed -This school emphasis on analysis and calculation can be a very strong support to the strategy development process -This strategy suit with big businesses or organization which have ability for operate effective market research in the environment

    Read More

  • Analysis Of Nike's International Marketing Strategy

    1115 Words  | 5 Pages

    International marketing strategy is a combination of marketing principle that could be used to formulate a marketing strategy for specific products and services within one or more countries to extend or internationalise the company. The research paper is based on the international marketing strategy of Nike Inc. (a Sports Apparel retail company working internationally) to help the management of the company shortlist and identify potential market for them to expand their business. It utilised macro and micro analysis of the sports retail market to identify the potentials of the industry that would help them to increase their business performance in the international marketplace. Macro Factors PESTLE It is noted that PESTLE is one of the most important and effective that often used by organisations in order to assess different macro factors that influence their activities in a negative manner (Li, et al., 2014).

    Read More

  • Case Analysis: Case Study: Kraft Heinz Company

    1823 Words  | 8 Pages

    Kraft Heinz Company the 5th largest food and beverage company with revenues over $26.5 billion and 26 popular brands under its umbrella has recently seen sales disintegrate from competitors that are associated with natural and organic brands (Kraft Heinz Company, 2017). This analysis studies Kraft Heinz Company’s strategy, competitive position in the market, problems being faced, and the company’s financials. KHC, an established company in the packaged-food industry, has dominated the market share with a 3.7% dividend yield, but can soon face destruction to their profitability and impose losses among competitors (KHC: Dividend Date & History for the Kraft Heinz Company, 2018). In order for KHC to remain an industry leader, they must first have a deep understanding of the pertinent factors surrounding the company’s situation (Thompson,

    Read More

  • Coke And Pepsi Case Study

    1101 Words  | 5 Pages

    In the carbonated soft drinks industry, Coke Cola and Pepsi Co are the biggest players in the market for aerated beverages. Both the companies have been competing strongly against each other for decades. The market is dominated by these two industry leaders with a total market share of 72%; Coke’s market share is 42% and Pepsi’s 30%. This is known as an oligopoly market; where there are few large firms competing with each other in the industry. Since both the company’s market share so large, the market is very close to a duopoly (other players having a very small impact on the market).

    Read More

  • H & M Value Chain Analysis Model

    3035 Words  | 13 Pages

    The tool is used as an analysis to illustrate how the company has set out to achieve its successes; as it relates to H&M the tool will focus on the company’s present and potential products as well as it customers. With taking into consideration of the ways that H&M can expand on its new and existing products in the existing and new markets. To provide an analysis on H&M, the analysis will focus on three aspects of the matrix; the market development, market penetration and product

    Read More

  • Pan Europa Case Study

    1078 Words  | 5 Pages

    Using this NPV method, the best project will be the strategic acquisition of Schnapps Brand as suggested by Nigel Humbolt. It is noteworthy to comment that while the capital spending of this project is under the capital spending limits of the company, it also brings diversity in the core business and is promissory in terms of market expansion. With the IRR of 28.7% and projected return of $134 million, accepting this project will provide substantial gain to the revenue figures and confidence of the shareholders. Therefore, on the basis of Equivalent Annuity, the projects will be ranked as follows: 1.

    Read More

  • Pet Food Marketing Plan

    2648 Words  | 11 Pages

    Table of Contents 1.0) Executive Summary 3 1.1) Objectives 3 1.2) Mission 3 1.3) Keys to success 3 2.0) Product and Services 4 2.1) Sourcing 5 2.2) Technology 5 3.0) Market Analysis Summary 5 3.1) Market Segmentation 6 3.2) Target Market Segment Strategy 7 3.2.1) Market Trends 7 3.2.2) Market Needs 8 3.2.4) Market growth 8 4.0)

    Read More

  • Swot Analysis Of Giant Supermarket

    1051 Words  | 5 Pages

    Introduction The following strategic analysis report was carried out for Giant Hypermarket in Malaysia. Giant Hypermarket also popularly known as “Giant” is a subsidiary of Dairy Farm International. The objectives of the study is to advise the Board of Directors into a possibility to revisit and redesign the current business strategy based on the blue ocean strategy (Kim and Mauborgne, 2005) to provide value based innovation via cost reduction with increased value for buyers and to ensure sustainable business operation in Malaysia. Additionally, the analysis also includes the possibility of developing a global strategy for Giant.

    Read More

More about Bcg Matrix Case Study

Open Document