Disney and its employees are tasked with protective the Disney brand around the world and encouraging the shipping of continuing value. The main aims of Disney’s are satisfying the financial needs of the shareholders. However, Disney goes beyond satisfying for shareholder needs and locations a strong emphasis on moral conduct that affects each households and the environment. The moral standards at Disney do not just apply to the employees, but it also on the Board of Directors. Disney’s “Code of Business Conduct and Ethics for Directors” governs the actions of the Disney board, holds them to high moral standards and makes them accountable for actions taken on behalf of the company.
Due to how well Disney portray their values and brand, people forget that they are participating in consumerism. I agree with Wasko when she says that Disney does an excellent job hiding the fact that they produce, package, and sell experiences and memories as commodities. Everything within Disney is set up in a way to bring “happiness” to people when in reality it is making them
The first theory which is applied by Walt Disney Company is employee engagement. Walt Disney Company is a big company which is contained more than 60,000 workers and it is named as the happiest place on earth. Disney always focuses on people and creates a happy condition for their employees and makes them to be loyalty of the company. To achieve the high engagement of employees, they recruit and train the employees, build enthusiasm through communication and always put people as first. Walt Disney has a well-being employee engagement as there are some examples show that the employees are work hard in their work.
They always look for improvement, and they understand that employees are as important as customers. Therefore, to increase customer satisfaction, they know that they have to invest on training to their employees know to thrill, retain and keep customer coming back. They give employees the ideas about how Disney can be famous about their customer service, and let employees figure out by themselves how to do it. It is not an enforcement, it is an encouragement. The cooperation with Disney, which is well-known for its customer service, shows that they real care about customers.
Cultivating storytelling through the use of: technology, color, character growth, and music, Disney transformed the animation business and has influenced the children throughout the world — through animated films that children can relate to. Throughout the years, Walt Disney Animation Studios uses motion pictured films to establish a new form of family entertainment. Walt Disney Animation Studios honors its legacy through animated films that have: artistry, storytelling, and revolutionary technology. Disney has influenced modern animated films by setting standards for other animated films. From the 1930s to now, the evolution of how the animations were created have changed dramatically from using paint to technology.
Technological Factors Technology has its ramifications in every sphere of life. For the companies like Walt Disney, the technological attributes like innovation have played a great role. The Walt Disney brand is very much prone to innovation and has always followed the contemporary trends. The technology gives it possible to spread the innovation within seconds and the fashionistas are there to purchase the trendy stuff. Therefore, for the luxury entertainment brands like Walt Disney innovation is and should be the key feature to follow for the success.
Since there are six Disney’s theme parks built in five different countries and regions, those four characteristics have already promoted all around the world. In the past, experience is not the main determinant of consumption, but it only is the supporting role in the consumption process. However, “Disneyization” changed the mode of consumption. Consumption is no longer just a trick, but is the purpose itself. Nowadays,
Walt Disney Theme Parks practices various flexible work arrangements. Of which, job sharing is the most common. An employee in the theme park are able to execute task in various sections of the theme park. A ride operator can switch positions with a ticketing staff easily. The training programme provided by Walt Disney allows staff to multitask.
The Walt Disney Company for the most part spotlights on the earth, group, and work models while concentrating vigorously on volunteerism. The Company keeps on providing for philanthropy, with an expanded spotlight on normal calamities, for example, the seismic tremors in Haiti in 2010. Jane Goodall Global Leadership Awards were exhibited on September 24, 2011 and the victor for Corporate Social Responsibility was The Walt Disney Company. This grant respects a company or business that has made critical moves to better our reality through capable business